Job Purpose:

To serve as primary point person and project leader for all marketing related support for assigned business unit.

Key Accountabilities:

In addition to following company’s policies and procedures, key accountabilities include, but are not limited to:

Brand Image (30%)

• To work on tactical marketing plan that promotes TOPSHOP TOPMAN Hong Kong product offering and services
• To work closely with marketing, merchandising, VM, and operation teams to ensure that the marketing programs are in line with the product offering and brand image
• To implement the agreed special, regular and themed programs and events and communicate these appropriately
• To manage social media: including Instagram, Facebook, Weibo, and Wechat

To retain and increase followers on social media by creating interesting content

• To develop marketing programs to recruit new customers to the database as well as retain existing customers
• To plan PR strategies and campaigns
• To work with the marketing team’s calendar and create exciting and inspiring programs that retain our existing customers as well as internal staff
• To source potential partners, appropriate for each program, to recruit new database

Relationship Management (30%)

• To formulate a seasonal calendar of new and creative marketing programs
• To plan the marketing calendar and events in advance, ensuring maximum communications and support for each of the different teams within TSTM HK
• To work closely with sales and operations, VM, and merchandising teams and be proactive with in-shop/in-store needs for certain brands and assist to drive sales for the fashion business
• To coordinate with vendors and other parties for execution of key programs and events

Financial Management (20%)

• To develop and execute all programs within the approved framework and within authorized budget

• To analyze and evaluate the results for all marketing activities, prepare reports as required on time including proposals, post mortems, CRM analyzing and various other requests appropriate for each program
• To monitor the expenses of each campaign on an ongoing basis
• To recognize business opportunities and be responsive to market conditions in order to maximize business opportunities and be competitive

Event Management (10%)

• To ensure shop staffs are briefed and trained to ensure maximum benefit during all in-store special events
• To coordinate with the suppliers during the installation and execution for special events
• To always source new suppliers and business partners and maintain an updated list of contacts

Team Work (10%)

• To demonstrate and reinforce the company Vision and Values at all times
• To work effectively and be a team player at all times
• To celebrate success with the team

Requirements:

• Degree holder in marketing or equivalent
• 3-4 years work experience in marketing and communications functions (both client side & agency experience relevant)
• Experience within the fashion industry is preferred
• Strong project management skills with attention to details across integrated marketing functions & consumer touch points
• Excellent analytical and creative problem-solving skills, as well as strong budget management skills
• Proficient in Microsoft Office applications 
• Excellent command of English (Strong English copywriting skill for marketing copy preferred)/ Preferred proficient in Cantonese or Mandarin 
• Personality to be outgoing, personable, strong inter-personal skills to build connections across many different internal departments and customer segments
• Confident networking skills to drive key partnerships with corporate partners and social influencers 
• Proven ability to work in a fast-paced environment

WE’RE RECRUITING!