Job Responsibilities:

• Develop, establish and maintain marketing strategies to meet organizational objectives and effectively manage the marketing, advertising and promotional activities of the organization
• Work closely with the Senior Management to define and implement brand building / marketing plans, campaigns and initiatives to build excellent brand image through strategic and distinctive communication programs
• Develop innovative strategies to attract potential customers to generate business
• Analyze current market conditions and competitor information, business trends and consumer insights to deliver sales and market share targets
• Determine, manage the marketing budget and develop pricing strategy
• Work closely with promotional partners, suppliers, advertising, research and PR agencies to develop A-T-L and B-T-L activities with emphasis on digital marketing, including joint promotion, event and media planning, and brand building, etc.
• Manage the productivity of the marketing plans and projects as well as monitor, review and report on all marketing activity and results
• Assist in brand launch including but not limited to opportunity identification, concept development, market validation, packaging development, interior decorations
• Coordinate with internal and external parties to ensure excellent execution of marketing activities and conduct post launch reviews

Job Requirements:

• Bachelor degree or above in Marketing or related disciplines
• Possess at least 6 years marketing experience in sizable companies, preferably with exposure in F&B and/or FMCG industries, including at least 3 years in managerial role. Candidates with creative / agency background would be an advantage.
• Ability to analyze and respond to market trends statistics and intelligence so as to maintain industry competitiveness
• A self-starter and possess good interpersonal and communication skills
• Proactive, attentive, well-organized, responsible, independent and willing to work under pressure
• Good command of spoken and written English and Chinese
• Proficiency in MS Office applications and Chinese Word Processing

Interested parties please apply with full resume, state current and expected salaries by clicking "Apply Now". All applications and data collected will be treated in strict confidence and used exclusively for recruitment purposes.  Only short listed candidates will be invited for interview. The company will retain the applications for a maximum period of 6 months and may refer suitable candidates to other vacancies within the Group.