Responsibilities:

• Develop and drive Public Relations/media strategies and initiatives to promote the vision, mission and the role of the Society;
• Plan, produce and create content for press releases, magazines, newsletters, publications;
• Seek placements in print, broadcast and online media to engage audiences across traditional and new media;
• Manage media inquiries and interview requests. Respond to media enquiries in a timely and effective manner, including drafting quotes, as directed by the Deputy Director (Strategy and Communications);
• Act as the Society’s spokesperson on matters of general information;
• Proactively identify potential crisis issues from different channels, prepare necessary public relations plans for crisis management;
• Plan and execute Public Relations events and press conferences;
• Develop tactics and Public Relations plans to support publicity for all key events of the Society;
• Identify, develop and maintain relationships with celebrities and KOLs in order to seek their support for different initiatives promoting the vision and mission of the Society;
• Leverage existing media relationships and cultivate new contacts within business and industry media;
• Develop internal communication initiatives to foster internal culture;
• Manage the Public Relations team, including setting annual budgets, monitor, analyze and report Public Relations results ;
• Carry out any other duties as assigned by the Deputy Director (Strategy & Communications).

Requirements:

• Degree holder or above in Business Administration, Marketing Communications and/or related disciplines, with a minimum of 10 years solid experience in marketing communications and Public Relations building corporate image and media relations.
• Have a full understanding of media needs and media relationships
• Tactical understanding of all primary social media platforms
• Must possess excellent strategic thinking, organizational and planning skills
• Excellent verbal and written communication skills is a must
• Be proactive, reliable, responsible and accurate with an attention to detail
• Must be a confident communicator and presenter
• Pleasant and outgoing personality, responsible, self-motivated, independent and quick witted
• A wide degree of creativity and latitude
• Possess the ability to keep information confidential
• Ability to work in high-stress environments
• Self-motivated with a positive and professional approach to management
• Knowledge on animal welfare is an added advantage

All information provided by applicants will be treated in strict confidence and used only for recruitment purpose. Please submit your full resume to the Human Resources Manager, SPCA (HK), 5 Wan Shing Street, Wanchai, HK or Email to [email protected] spca.org.hk. Interested parties are invited to visit our website www.spca.org.hk for more information about us.