Our client, a well-known FMCG principal with strong global presence, is inviting a Product Manager to manage 360 marketing function of the brand for Hong Kong market.

You will work closely with the Head of Marketing to formulate and develop marketing initiatives. It includes ATL, BTL, PR Events, in-store promotion, product development and such.

Responsibilities:

• Manage New Product and Program Launches
• Participate in marketing development and strategy development.
• Guide Launch Unit Development
• Determine product mix to feature on unit and provide creative input on platform design.
• Provide design direction on Creative Brief.
• Evaluate category and competitive performance on an ongoing basis. Perform annual Category and Competitive reviews to identify opportunities.
• Product Development to create concepts for new products based on findings.
• Pricing Strategy
• Analyze competitive pricing. Evaluate brand pricing annually and make recommendations.
• Develop new programs that are both strategically and creatively compelling. Ensure timely offering and communication of programs.
• Supports the Head of Marketing in 'side by side' development and evaluation.
• Work with forecasting to measure forecasts against previous season and annual goals.

Requirements:

• University Degree Holder or equivalent
• Marketing experience for a global healthcare, cosmetics, personal care products for at least 5 years of FMCG experience in Hong Kong.
• Strong leadership, communication and willing to take challenge.
• Excellent presentation skills.
• Fluent in English and Chinese are essential.
• Immediately available is preferable
• Candidates with less experience will be considered as Assistant Product Manager

Interested parties please send your updated resume in WORD format 

We are a boutique executive search consultancy firm with headquarters in Hong Kong, specializing in roles from middle to senior level executive search across the FMCG sector in Greater China and APAC regions.