The team player will be responsible to Joint Marketing Promotion, traffic pulling and new product & service’s marketing programs, including cross functional / project teams operation with Marcom, retail, product & service, device, call center, regulatory teams to acquire new customers & increase ARPU.

Key Responsibilities:

• Plan and execute a vast of marketing campaigns for mobile acquisition, retention and to grow in-base revenue in order to achieve business target
• Develop and execute marketing activities for developing new business opportunities
• Develop and implement the customer loyalty strategy to improve acquisition and retention of customers
• Work closely with channel anchors, frontend and backend departments closely on marketing programs execution to ensure a smooth launch
• Responsible for pricing strategy and pricing model for business growth
• Monitor on mobile pricing movement, market intelligence, marketing policy, marketing operations closely together with end-to-end delivery of mobile marketing programs with post-campaign analysis
• Track and measure campaign success to drive future strategy

Requirements:

• University graduate in Marketing, Business Administration or related discipline
• 8 years’ relevant working experience in marketing of telecommunications / banking / consumer goods or services
• Strong business sense, detailed oriented and a team player
• Excellent project management and presentation skills
• Preferably with marketing experience in customer acquisition / retention and marketing programs launch
• Excellent command of written and spoken English and Cantonese

 We offer the benefits of working with highly experienced professionals in an energetic and high-growth environment, competitive remuneration package plus satisfactory fringe benefits. If you wish to have an exciting and rewarding career, please send us your resume, quoting the reference number, your present and expected salary.

For more information on other job opportunities of PCCW, please visit our website.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

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