Analyst, CRM Analytic
Maxim's Caterers Ltd
- Company Industries:Hospitality/Catering
Job Information
- Post Date:2019-05-31
- Career Level:Entry Level
- Location:Lai Chi Kok
- Yr(s) of Exp:1 years
- Qualification:Degree
- Salary:Posted on 12 May 2019
- Employment Type:Full Time
- Job Function:Business Analysis / Data Analysis
- Benefits:http://www.maxims.com.hk
Job Description
The CRM analyst will play a key role in supporting the company’s growing needs on CRM analytics and big data analysis. The technical skills of the incumbent will be leveraged to support the Group’s CRM team as well as various functional teams to implement and manage analytical projects.
Responsibilities:
- Leverage analytics and visualization tools to present information in a way that drives fact-based decision making
- Assist in advanced data analytics projects e.g. segmentation, predictive modeling, market basket analysis and product recommendations
- Develop and compile both regular and ad hoc reporting on business performance and customer behavior
- Monitor the key performance indicators and identify changes in trending to management
- Take full responsibilities in executing marketing campaigns from identifying target customer group, target list generation and post campaign evaluation
- Participate in data integration projects, work with IT and vendors to consolidate data from various platforms
Requirements:
- Degree in Statistics, Computer Science,Management Information System or related discipline
- 1-3 years work experience in customer analytics, preferably in F&B or Retail industry
- Hands on experience in visualization tools e.g. Tableau, Qlikview, QlikSense and PowerBI
- Knowledge of statistical software and programming language including R, python, SPSS or SAS
- Experience in SQL/Oracle would be a plus
- Proficient in MS Office (Excel, PowerPoint & Word)
- Good command in both written and spoken English and Chinese
*** Fresh graduate will also be considered
Interested parties please apply with full resume, state expected salaries by clicking "Apply Now".
All applications and data collected will be treated in strict confidential and used exclusively for recruitment purposes. Only short listed candidates will be invited for interview. The company will retain the applications for a maximum period of 24 months and may refer suitable candidates to other vacancies within the Group.
Company Info
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