For each of your titles, you will be responsible for:

Product marketing

• Identify the game’s target audience, positioning, values, and selling points
• Create brand identity: title, logo, key artwork, icon, and “story telling” around game’s scenario and characters
• Conduct market researches, benchmarks, polls and consumer studies
• Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention
• Coordinate game’s approval with copyrights owner (Universal, Fox, Marvel, etc.)
  

Global launch plan

• Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, sales support docs for app stores merchandising, traffic acquisition recommendations, etc.
• Coordinate implementation with Global Key Account Managers, Game Monetization & User Acquisition Manager, and partners, and also Marketing & PR teams based in various countries around the world
• Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives
• Analyze marketing campaign results and report it to game’s team, top management, and licensor

Game Evolution

• Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management
• Coordinate community management and customer care activities and messaging and set specific game customer care policy when needed
• Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager
• Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management
  

Qualification:

• 4+ years in consumer marketing, ideally in games industry, online entertainment, e-commerce, social products or FMCG
• BBS or MBA in Marketing
• Creative spirit capable of creating innovative marketing programs that are result oriented
• Ability to work with a wide range of profiles (business, game design, analysts, etc.)
• Strong analytical skills with a meticulous mind
• Proven leadership skills
• Talented communicator with a strong level of the English language & Mandarin
• Knowledge and / or passion for video games from hardcore to casual social games, and entertainment as a whole
  

What we offer:

• Competitive salary
• Bonus
• Benefits
• Flexible working hours
• Relocation support if required
• The opportunity to work on the latest technology in a fun & creative industry
• Experience in working with the teams from around the world

CONTACT

Please send your cover letter and resume, under the reference “GPMM (BEI/CHD/AKL)” [as per preference] to apac_marketing_hr@gameloft.com

Gameloft is looking for an experienced Data Center Network Administrator to join the Global Network Services (GNS) team.