Responsibilities:

• Plan, lead and develop customer acquisition and engagement strategies through digital channels
• Conduct customer and market analysis to identify business opportunities
• Conduct analysis of website traffic and application funnel to better understand user behaviour in order to derive appropriate marketing and sales activities
• Strategize and create A/B testing for any campaign to achieve optimal performance
• Strategize sourcing channels based on analytics and data to optimize online acquisition at reasonable Cost per Acquisition (CPA)
• Improve customer experience with customer friendly UI/ UX, timely customer communications (SMS, Push Notification, eDM) and sales follow up to increase conversion rate. Work with internal counterparts to improve efficiency with streamlined online application process
• Collaborate with Web Team on website optimization and external media agencies on with alliance partners to reduce CPA
• Proactively lead and initiate customer journey projects to improve customer experience
• Lead and facilitate cross-teams’ workshops on journey design
• Work with internal legal and compliance team to ensure digital platforms are fully comply with applicable guideline for products and services

 Requirements:

• University graduate with 10+ years of experience in business development and customer engagement/ acquisition related position
• Strong knowledge in website management, digital commerce, SEM & SEO, display ad (programmatic buy), social media and content marketing. Experience in user journey building with content management tools would be an advantage
• Strong analytic skills, sensitive to numbers including sales data, web analytics and user behaviour. Hands on experience in managing data and familiar with Google Analytics
• Good understanding of UX and how to define customer friendly user journeys that impact sales in a positive way
• Strong stakeholder management skill and experience across various departments
• Excellent project management and coordination skills
• A self-starter with high level of initiation and strong sense of ownership
• An active team player with the ability to lead and inspire others
• Innovative thinker with excellent analytical, problem-solving and decision-making skills
• Experience of managing and delivering strategic and tactical projects
• Strong command in spoken and written English and Chinese

Interested parties please apply with full resume stating present and expected salary by clicking "Apply Now" or visiting our website: www.smartone.com/tc/about_us/careers/

SmarTone is an equal-opportunity employer.  All data supplied will be kept in strict confidence and will be used for employment related purpose.  We may transfer such data to any agent, contractor or third party who provides services to us with respect to matters relating to your application. Only short-listed candidates will be contacted.

You are welcome to visit our website : smartone.com

SmarTone is constantly breaking new ground in the converging world of communications and media. As a market leader, we are committed to delivering unbeatable customer experiences that truly enrich lives. To do this, we need passionate, energetic and pro-active people like you. If you share our way of thinking, we would like to hear from you.