Our client is looking for a talent a Marketing talent that is capable of the following : -

Job description

• Develop and refine marketing positioning for our complete range of service offerings as well as new products to create marketing materials. Manage the design and production of these materials as and when required.
• Working closely with management team, consolidate and repackage investment marketing and thought leadership content for different channels (events, web, collateral, emails and more)
• Acquires, gathers, and manages logistics of all campaign materials as needed for campaigns
• Identify and test new innovative growth opportunities to deliver on goals across multiple products and markets. Devise new business model, synergies and retention strategies.
• Tell stories with data, transforming it into insightful and easy to interpret visuals
• Maintain and oversee the existing brand. Ensure all marketing campaigns are delivered on time and within budget.
• Discover the best approach to deliver at the right time based on market needs/wants Build, optimize and growth the organisation brands via various channels, including all social medias as well as effectively manage content and communications for client social media communities
• Handling of day to day media enquiry and coordinate media activities
• Collaborating with other team members in marketing events or functions such as conferences.
• To arrange press events, press briefings and interviews as well as speaking events at conferences.
• Briefing and liaison with marketing vendors and advertising agencies in order to carry out the above duties.

Requirements

• B.A. or B.S. in Marketing, Communications, or a related field
• 5+ years of product marketing experience
• Skilled in Adobe Photoshop, Adobe Indesign, Microsoft Office, Google products
• Cryptocurrency or fintech experience required
• Strong leadership, strategic thinking and practical organizational planning skills. Collaborate with internal teams to optimize the growth strategy.
• Demonstrated track record of success in shaping and influencing an organization’s strategic agenda and priorities
• Creative thinker coming up with unique hacks that grow the user base
• Well-versed in all digital marketing tactics, including SEO, SEA SEM, social media advertising (setting up campaigns on twitter, linkedin, google ads, email marketing, content marketing, online display media, etc)
• Ability to understand the crypto sales and trading environment is a plus
• Experience working on a variety of projects including content marketing, digital and integrated marketing campaigns from inception to completion.
• Good in creative & professional content writing
• Strong Written and Verbal Communication skills
• Sound understanding of marketing principles
• Strong copywriting skills
• Preferably have working experience in working in marketing for corporate / legal / traditional hedge funds & VC space
• Need to be fully independent and proactive - be able to get deliverables and see opportunities.
• Strong interpersonal, organisational and time management skills.
• Good Language skills, English is a must
• Self-motivated, think out of the box, responsible, with excellent attention to detail and passionate about staying current and knowledgeable as the industry evolves

Excelink Global Ltd is a Hong Kong based recruitment, consulting and business development company. With extensive regional coverage throughout the Asia Pacific region, we serve the diversified needs of our partners in areas include: Recruitment (Talent Hiring) through a wide spectrum of industries, Executive Head Hunting, secondment services, payroll outsourcing, and Psycho-magic Aptitude Evaluation services.