Job title: CRM Specialist
Working location: Hong Kong

Job title: CRM Specialist for LA PERLA Hong Kong Stores; Report to retail manager

Key Responsibilities:

1. Recruit VIP.

Work closely with PR Department and Digital Marketing Department to develop & implement CRM action plan to build database and facilitate recruitment of VIP customers.

2. Existing VIP database analysis and customer-driven campaigns.

Work closely with Store Manager or Assistant Store Manager and Retail Manager on customer data analysis, come up with customer-driven campaigns to achieve higher customer life value and other CRM KPIs.

3. Personalize the customer service.

Be the leader to realize the whole single–customer view crossing all platforms and personalization, i.e. based on massive in-depth analysis of customers, personalize the offers and content them.

4. Achieve monthly individual VIP target and help store to achieve Store VIP target set by company.

5. Build store mystery shopper system and improve store mystery shopper result.

6. Prepare regular reports in regards of customer relation matters.

Skills & Experience

ü  Fluent in English and in the language of country of reference

ü  Good at VIP networking build up and maintenance

ü  IT knowledge and application, good at Excel

ü  Elegant (good looking, well cared figure, no mark (tattoo,...), well-balanced body language)

ü  Sales experience of luxury Brands (sales technique, knowledge for the sector in terms of customers and needs)

ü  Excellent relation skills ( empathy, communication, good speech skill, pragmatism)

ü  Good skills to work for targets (KPI’s, in quantity and quality)

ü  Product knowledge (materials, wearability, functionality; respect of company’s guidelines in display, presentation to the client, management)

ü  Service oriented (taking care of others’ need, motivation is to satisfy client’s need, patience)

ü  Knowledge of stock rotation and inventory management

ü  Planning

ü  Leadership skill

ü  Teamwork skill

ü  Knowledge of economic and financial basics for a correct boutique management

ü  Networking

ü  CRM management

The story of La Perla begins in 1954 in Bologna, a city renowned for its arched colonnades and Renaissance structures.  It is here that the talented corsetry maker Ada Masotti first designed undergarments that would revolutionise the way women dress forever.

Ada pioneered a vision to enhance feminine beauty and elegance. Her dedication to craftsmanship and quality led her to explore how lingerie could be both functional and luxurious. From innovative constructions to the velvet lined boxes which present the items inside like they were precious jewels, Ada’s creations were instilled with a quality that we recognise today as ‘made in Italy’.

Owing to this rich heritage and unrivalled knowledge of the female body, La Perla has grown into a leading luxury fashion house. La Perla is available through a network of flagship stores, shop-in-shops, department stores and specialised boutiques, located in the heart of the most important fashion districts in the world.

Today, in the same northern Italian town where La Perla first started, a long-standing team of talented craftspeople continue to preserve and perfect Ada’s vision. They address the ever-changing demands of fashion and are committed to interpreting the evolution of femininity through the art of lingerie.

OWNERSHIP

In 2018, La Perla was purchased by Amsterdam-based private equity firm, Tennor Holding B.V , whose active investment role continues to expand La Perla across the globe as a leading luxury purveyor of intimate apparel.