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Assistant Marketing Manager

Global Source

  • Company Industries:Media/Publishing/Printing

Job Information

  • Post Date:2019-06-03
  • Career Level:Not Specified
  • Location:Aberdeen
  • Yr(s) of Exp:4 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Data Scientist
  • Benefits:Five-day work week

Job Description

Responsibilities:

Audience:

  • Identify target audience and grow our email list
  • Help to deduplicate sendout lists that follow company policy
  • Maintain mailing list and database to ensure this as sanitized as possible

Design:

  • Design and implement direct email marketing campaigns
  • Provide suggestion on best-practice on email templates, and action points to
  • Ensure emails follow industry policies and best practices

Campaign Build:

  • Create email campaign for lead generation and nurture
  • Create survey and feedback campaigns
  • Ensure prompt and accurate communication with Business Units to minimize unsubscribes
  • Analyze campaign performance and suggest improvements

Others:

  • Manage a team of 3
  • Be the gatekeeper and lead on email marketing for GSOL team.

 

Requirements: 

  • Bachelor or above in Marketing or relevant field
  • Familiarity with analytical and database tools 4-5 years of relevant working experience, of which 1-2 years are in management
  • Proven hands-on experience with Mailchimp, Emarsys, Eloqua or similar marketing automation system
  • Knowledge of SEO/SEM and Google Analytics
  • Must have good written and spoken communication skills in English and Chinese
  • Ability to work under tight deadlines; a well-organized team player with a detail-oriented and dynamic personality

 

Interested applicants, please submit comprehensive resume in English indicating current and expected salary.

(Personal data collected will be used for recruitment purpose only.) 

Company Info

Global Sources is an internationally recognized B2B sourcing platform that has been driving global trade for over 50 years. ​The Company connects authentic buyers and verified suppliers worldwide with tailored solutions and trusted market intelligence through trade shows, digital platforms and magazines.   Global Sources pioneered the world’s first cross-border B2B E-commerce web site globalsources.com in 1995.  The Company has over 10 million registered international buyers and users.

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