MAIN PURPOSE AND BUSINESS CONTEXT:

This job contributes to Leica Camera’s success in Hong Kong/Macau and Greater China at large by assisting the development and implementation of marketing plans and initiatives, in accordance with Leica Camera global guiding principles.

MAIN RESPONSIBILITIES/ACTIVITIES

• Develop corporate and marketing collaterals independently e.g. press release, website localized contents and product brochures in order to enhance corporate and product brand positioning
• Organize and coordinate all-rounded marketing activities such as exhibitions, road shows, PR events and business conferences
• Explore and maintain media relations, pitch and coordinate media shooting and interviews, coordinate with PR retainer to maximize brand coverage
• Manage social media platforms in combination with global contents and local resources
• Liaise and coordinate with 3rd parties and internal departments for different marketing functions (digital, PR, events, CRM, sales, customer care, etc.)
• Generates reports, presentations or other materials needed 

REQUIREMENTS:

§  At least 5 years of solid experience in corporate marketing communications

§  Experiences in luxury/premiere industry is a plus

§  Proficiency in Microsoft office software

§  Fluent in English and Mandarin, both written and spoken

§  Attention to details, well-organized, independent, strong interpersonal skills, and multi-tasking with good time management

§  Energetic, positive attitude and a good team player

§  Willing to learn and potential to grow

Leica Camera is an internationally operating premium manufacturer of cameras and sport optics products. The Leica legend is founded on the lenses of the long-established company. Together with innovative technologies, they provide for better images in all concerns of vision and perception. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company is internationally represented by its subsidiaries and Leica Retail Stores. For more information please visit www.leica-camera.com.