Our client, a RFID-based Solution company, is urgently seeking a Product Marketing Manager to join their team in Hong Kong.

Major Responsibilities

• Act as the champion to promote company's products, solutions and services by executing the portfolio’s market analysis, development, strategy, integration, and propositions coupled with compelling, integrated go-to-market programs so as to drive and generate strong marketing pipelines that enable the organization to achieve its business objectives in brand awareness and revenue growth
• Lead the marketing for retail / food / healthcare-related solutions and work closely with the solution, business development and industry engagement teams in Hong Kong

• Analyze market and competitor landscape, understand user needs across industry verticals to provide insights and recommendations for product development
• Translate customer needs, market trends and product portfolios into viable prepositions to plan and drive go-to-market strategy for various solutions and services
• Determine product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with an effective mix of marketing tactics to reach the right audience
• Plan and drive sales & marketing activities to generate leads and achieve business targets, as well as evaluate the effectiveness of the activities
• Work with Industry Engagement team to identify, liaise and partner with industry stakeholders  to create synergy for business growth and development
• Collaborate with Solution, Business Development and Marketing teams to develop presentations, collateral, case studies and other sales tools to increase win rate
• Support Solution team to develop and package training content on related products
  
  

Key Requirements

• Degree holder, preferably in IT, Marketing, Product Management or related disciplines
• A minimum of 8 years solid experience in product management / marketing
• Knowledge in I.T. sector is a definite advantage
• Good understanding in Food, Retail, FMCG or Healthcare industry will be an advantage
• Excellent presentation and communication skills
• A proactive team player with excellent project management, time management, problem solving and interpersonal skills
• Self-motivated and result-oriented, able to cope with pressure and work independently
• Excellent command of English and Chinese, both spoken and written

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