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Marketing Executive (buyer marketing)

Global Source

  • Company Industries:Media/Publishing/Printing

Job Information

  • Post Date:2019-05-31
  • Career Level:Not Specified
  • Location:Aberdeen
  • Yr(s) of Exp:2 years
  • Qualification:Non-Degree Tertiary
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Digital Marketing
  • Benefits:Five-day work week

Job Description

Main Duties & Responsibilities:

  • Play a key role in translating Global Sources’ business and marketing objectives into marketing channel strategies and plans
  • Devise and implement industry specific marketing plans to promote content (products, articles) to relevant target audience
  • Oversee the production and quality assurance of assets and collaterals
  • Identify, develop and test new channels to achieve marketing goals
  • Acquire new buyers into community and re-engage existing buyers
  • Track, analyse and report results to identify opportunities and enhance performance

 

Requirements: 

  • Diploma or Degree in relevant disciplines (e.g. Marketing, Business Administration, Mass Communication, New Media)
  • 1 to 2 years of digital marketing experience (e.g. e-mail marketing, PPC, SEO, re-targeting, social media)
  • Fresh graduates with marketing and/or business academic studies, who have initiative, are encouraged to apply.
  • Good written and spoken communication skills in English
  • Demonstrated ability to apply innovative practices into digital marketing projects
  • Enjoys critical and creative thinking
  • Familiar with web analytics and metrics
  • Self-driven and highly motivated

 

 Interested parties please submit resume, covering letter & salary requirement by email.

(Personal data collected will be used for recruitment purpose only.)

Company Info

Global Sources is an internationally recognized B2B sourcing platform that has been driving global trade for over 50 years. ​The Company connects authentic buyers and verified suppliers worldwide with tailored solutions and trusted market intelligence through trade shows, digital platforms and magazines.   Global Sources pioneered the world’s first cross-border B2B E-commerce web site globalsources.com in 1995.  The Company has over 10 million registered international buyers and users.

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