General Summary

Responsible for APAC Digital and e-Commerce content curation and coordination.

The Content Coordinator will work closely with brand communications, e-comm, creative and other marketing function teams across APAC region, and different function teams to coordinate and delivery content to assure content usability, accuracy and consistency, to maintain global consistency and local relevancy.

Given the fast-changing brand ecosystem and the strong growth in digital and Ecommerce business, the role is required to have a digital centric mind set and always focus on consumer journey and experience, to build brand awareness, consumer engagement and conversion. The Content Coordinator will focus on the overall content of websites, brand and digital assets to deliver brand message in Vans tone and manner.

The role best suits a candidate who can manage to work for multiple projects, platforms and channels with a quick response, to drive the execution across agencies, internal teams and market owners.

Responsibilities

6 Website - HUB content management and assets alignment

• Serve as the key point to craft the content plan and construct content template/ calendar for localization and market translation, work with marketing and e-comm to align on the content plan
• Platforms including: 5 Content websites- Korea, Hong Kong, Singapore, Malaysia and India

8 e-Commerce sites (China, Korea and South East Asia) - Content management and assets alignment

• Develop and oversee content calendar and campaign timeline, identify content and asset needs, cascade content requests to vendors, markets or function teams.
• Adapt global brand & product marketing campaign content to fulfil local marketing needs, ensure content accuracy and consistency.

Provide day-to-day content editing and coordination for the regional UGC (User Generated Content) campaigns 

• Support project owners to collect and deliver content to meet the project timeline
• Campaigns including:  Vans Asia Custom Culture Competition, Musicians Wanted, Skate Clinics and Competition
• Markets including: China, Korea, Hong Kong, Singapore, Malaysia, India, Australia, Indonesia, Thailand, Philippines, Japan, Taiwan, Vietnam

Campaign content review and sharing 

• Regularly review the data performance and gather market feedback to further improve marketing content creation strategy/ plan/ execution.
• Provide insights for creative and markets / e-comm leaders 
• Keep a pulse on evolving industry trends for new content ideas and platform uses.

Assist in other digital marketing projects as needed.

Requirements

• Bachelor’s Degree or equivalent through experience in a relevant field
• 1-2 years working experience in digital agency, online magazines or self-publishing media
• Understanding of the Vans brand, the action sport industry and street culture
• Passionate in digital marketing and content creation, experienced in digital content planning, editing and copywriting
• Excellent interpersonal and communication skills
• Experience in working in multicultural teams
• Excellent ability to work to tight deadlines
• Excellent attention to detail
• Enthusiastic, pro-active and can handle stress and take initiative
• Proven content planning and editing experience
• Fluent in English and Chinese

We offer 5–day work week, competitive salary and fringe benefits to the right candidate. Interested parties are invited to send your full resume with current and expected salary by clicking "Apply Now".

Candidates who are not contacted within 1 month from sending the resume should consider your applications filed for future opportunities. All applications will be treated in strict confidential and used for recruitment purpose only.

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

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