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Manager, Customer Analytic

Principal Trust Company (Asia) Limited

  • Company Industries:Insurance/Pension Funding

Job Information

  • Post Date:2019-07-02
  • Career Level:Middle
  • Location:Kwun Tong
  • Yr(s) of Exp:5 years
  • Qualification:Degree
  • Salary:Posted on 19 Jun 2019
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Market Research
  • Benefits:Dental insurance, Double pay, Education allowance, Five-day work week, Flexible working hours, Life insurance, Medical insurance

Job Description

We are looking for an all-rounded star on analytics to help transform the company to be data driven and at the centre of decision making across levels on a day to day basis, and grow our capability on machine learning and become future ready. You will have a significant influence to re-engineer the data that we collect, how we use them to inform strategy and development/launch of customer engagement services/ content/model etc. You will have a passion for generating value out of data, with hands-on experience designing and building machine learning models and workflows.

Responsibilities:

Business Analytics

  • Design and build data models (both descriptive and predictive) throughout the customer lifecycle (acquisitions, activation, mitigation, anti-attritionretention) to help the business strategizing focus and deliver a differentiated customer experience
  • Some questions you will get to help answer :
    • What makes a happy customer? What is the economics of happy customers?
    • How can we optimize our engagement strategy (in terms of channels, content, for key segments?
    • What is the optimum selection and variety of funds/scheme/portfolio?
    • What makes a great intermediary/channel and how do we keep them delivering with us?
    • How do we best optimise our retention program/offer to keep our customers happy and stay with us (i.e. not leave, or even up/cross sell)?
    • How do we optimise our marketing/advertising budget across channels to maximize return or balance impact on awareness/conversion, and long-term brand building activity?

Data engineer/creation/management

  • Identify and execute on opportunity to capture and refine relevant data across sales and engagement channels (particularly digital)
  • Lead the revamp of design and delivery of ‘360 view’ customer dashboard with feedback, operational, digital, social data sources
  • Participate in forums, meetings or events to interpret data and support decision making
  • Manage external research program with vendors to arrive at recommendations on growth areas/focus for the business

Knowledge building and change management

  • Coach the team and the wider business on data-driven decision making, analytics capabilities and best practices
  • Own the democratisation of data and automation of decision making across the business. Support to build a culture of customer first, continuous feedback and improvement, be agile in predictable and continuous delivery

Requirements:

Educational Qualification:

  • A degree in a technical field or 5+ years experience in an analytics role

Job related experience required:

  • Excellent SAS and SQL skills and an understanding of database structure
  • Experience with data visualisation tools such as PowerBI,Tableau, Looker
  • Excellent people skills — you’ll be meeting with stakeholders to translate business needs into technical requirements
  • Experience with:
    • Proficiency in Python or R and its application in data analysis
    • Machine learning
    • Automation
    • A/B Testing
    • Fluency in business analysis with Microsoft Office

Competencies and Soft skills required and preferred:

  • Experience in Insurance, Pension or Wealth industry is an advantage
  • Good exposure in digital space in financial industry – understands market, customer and business
  • Customer/user centred design thinking – obsessed about customer experience!
  • Curious in nature, urge to innovate and make an impact, openness to change and appreciate ambiguity during transformation, and eagerness to learn
  • Team player and energizer. At the same time hands-on mentality and ready to ‘get his/her hands dirty’
  • Charismatic – excellent influencing, communication and mentoring skills

 

Please apply in confidence with full resume, current and expected salary, date of availability and quoting reference no. CX0619 in the subject line and email to pihkhrbp @ principal.com

We are an equal opportunity employer and welcome applications from all qualified candidates. All information received will be kept in strict confidentiality and for recruitment purpose only.

Only shortlisted candidates will be notified.

Company Info

Principal Financial Group® (Nasdaq: PFG) is a global financial company with over 18,000 employees^ passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we’re helping more than 50 million customers^ plan, insure, invest, and retire, while working to improve our planet, support the communities where we do business, and build a diverse, inclusive workforce.

In Hong Kong for over two decades, we’re a provider of investment and retirement solutions covering pension schemes & products as well as mutual funds. We combine our capabilities in global investment management, leading retirement and asset allocation expertise to provide people and companies the financial tools, resources and information they need to achieve greater financial security and live their best life.  Our investment products are well recognized in the asset management industry for many years.  We’ve been awarded “Good MPF Employer Award” for consecutive years by MPFA for our dedication and continuous effort in enhancing better retirement protection for employees.  As a socially responsible employer, we’ve gained the “Caring Company” recognition for over 10 years to recognize our commitment in Caring for the Community, Employees and Environment.

If you are looking for a place where you are empowered to contribute and grow continuously, here is the opportunity - we are looking for high caliber talents to join our Hong Kong operation and grow with us.  To find out more, please visit us at www.principal.com.hk

^ As of December 31, 2021

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