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customer analytics manager

Change Group Hong Kong Limited

  • Company Industries:Others

Job Information

  • Post Date:2019-06-21
  • Career Level:Not Specified
  • Location:Central & Western Area
  • Qualification:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Marketing - Market Research
  • Benefits:http://www.thechangegroup.com

Job Description

Customer analytics manager

Our client is one of leading IT company in the industry. They are looking for strong candidate to join their team expansion

 

Responsibilities:

 

  • Identifying significant business insights and customer behavioral patterns by performing analytics for better shaping targeted marketing initiative
  • Examples of projects:  Behavioral Segmentations, Propensity modelling, Targeting, Fraud detection. Data enrichment, Customer Lifetime Value, Breakage Analysis, Optimization and Simulation problems
  • Work closely with other functions including retail on relevant promotions campaign
  • Identify the target segmentation for CRM initiative
  • Prepare CRM related reports for management 
  • Monitor and analyze the results of all CRM activities, including customer value growth, retention and loyalty
  • Recommend improvement opportunities

 

Requirements

  • A minimum of 5-year solid experience, including experience in CRM development or implementation in IT, luxury or retail industry
  • Proactive, Detail-minded, independent and can work under pressure
  • Strong in data analysis skills and customer targeting
  • Fluent in English, Cantonese and Mandarin

 

If you are interested in this position, please click link to apply. If you would like to know more about this role, please contact Elaine yim at +852 39053681 for confidential conversation.

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