Job Responsibilities:

• Build, lead, and develop seasonal creative concepts, campaign and production of all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
• Develop asset guidelines and manage approvals of all markets
• Analyze brand tracking, market trends, consumer need, and the competitive landscape
• Meet budget standards by forecasting and managing expenses and lead budget and content optimization and resource savings
• Build up a highly flexible and fast acting network of outside creative/content freelancers/partners (art, copy and photography/videography) to support marketing function creative needs (RBE, Digital, BM) and enrich consumer connection on an ongoing basis for the region with focus on China, HK & TW. Be the internal creative house.
• Conduct brainstorming sessions with cross functional teams (brand, digital, EC, retail, commercial teams), maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
• Be the central hub of brand assets for internal/external sharing and orientation. Establish a library of brand assets for cross team usage
• Present, or oversee presentation of final concepts and guidelines, and obtain approvals for deliverable
• Be the Point of contact for approvals for all markets content

Job Requirements:

• Bachelor Degree in Marketing, Information Systems, Interactive Marketing or related discliplines
• 8 years of related experience with 5+ years of creative direction in agency or corporate setting
• Experience in creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
• Proven experience with concept development
• Strong creative vision with an understanding of business objectives
• Understanding and experience of successful executions in China

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement