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Senior Executive, Marketing Communicatio

Plaza Premium Grou

  • Company Industries:Hospitality/Catering

Job Information

  • Post Date:2019-06-24
  • Career Level:Not Specified
  • Location:Airport Area
  • Qualification:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Marketing - Marketing Communication
  • Benefits:http://www.plaza-network.com

Job Description

Scope:

A group level role that supports the activation of marketing initiatives. You will be supporting the implementation or marketing communication strategy for a portfolio of Premium Airport Services brands under Plaza Premium Group. The main goal is to assist in implementing strategy and game plan to build brand demand, love and loyalty for both B2B and B2C segments across different markets and ATL/BTL channels. You should be sensitive to the effectiveness and purpose of each initiative and coordinate in executing various marketing projects and campaigns globally and regionally.

 

Responsibilities:

  • Assist in activating group marketing campaigns, from market research, concept planning, collateral development, timeline management to execution.
  • Assist in implementing and coordinating omni-channel marketing communication activities, global and regional, including but not limited to advertising, sponsorship and trade events.
  • Liaise with designers in developing sales and marketing collateral based on brand standards, for both HQ and in-market teams.
  • Conduct research and market intelligence for market landscape, competitor analysis, consumer behaviour, media consumption on existing brands and markets to support effective marketing planning.
  • Manage inventory and distribution logistics of branded premium gifts and group level collateral for both HQ and in-market teams.

Requirements:

  • Degree holder in Communications, Marketing, Business Administration or related disciplines.
  • 4 years+ marketing experience, preferably in hospitality or aviation industry.
  • Agency background or in-house marketing role managing global brand is a must.
  • Dynamic, resourceful, reliable, passionate, multi-tasker individual with the capability to articulate business objectives in a compelling manner.
  • Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally.
  • Strong team player with excellent project management and time management.
  • Proficiency in MS Office, skills in Photoshop and Adobe InDesign is an advantage.
  • Excellent command of both written and spoken English and Chinese.

Company Info

About the Company

Hello! Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". We are a global company with team members from all walks of life, together we are #PPGFamily, together we are building a legacy. You don't need to be from this industry, you do need to be passionate.

Our promise to you:

  • We will respect and value your background and perspectives
  • We will work together with integrity
  • We will share our incredible pride for job, company and industry

What we ask of you:

  • Bring passion to all that you do
  • Listen, move fast and think innovatively
  • Speak up, have ideas and share them
  • Believe in customer service, and treating every person with kindness

As industry leaders in innovating global airport hospitality you will work with colleagues from all parts of the world for a truly global experience. You will help and craft services and facilities in over 200 locations in more than 60 international airports across the world.

Who we are

We were established in HK in 1998 by someone who understood the value of an airport lounge and felt that the experience shouldn't just be limited to a closed-circuit group of travelers. Through the years we have worked incredibly hard to create an experience which is both accessible and quality. Almost 25 years later we now span four core business segments: airport lounges, airport terminal hotels, airport meet & greet services, and a range of airport dining concepts.

In addition to our own brands, PPG provides airport hospitality solutions to leading airlines, alliances and corporates around the world. Here are a few names you might recognize: Cathay Pacific Airways, Singapore Airlines, Lufthansa etc. With the future of travel always in sight, we created Smart Traveler, a mobile-app rewards program underpinned by in-house technology. We are fast-moving and always evolving to drive our purpose of making travel better.

Join our family today.

Together, we'll make travel better.

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