A local adult investment education provider is looking for a Digital Marketing Manager to join their team. The candidate should have hands-on experience on digital marketing to manage the day-to-day marketing activities and long-term marketing strategy for the company.

Job Description:

• Responsible in developing the annual marketing plan and execute the plan in order to meet the school’s objectives
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintain the school's social media presence across all digital channels
• Work closely with the administrative team to generate more leads to enhance students' enrollment
• Plan and execute the marketing events including education seminar and other related events to expand the brand awareness
• Measure and report monthly performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Evaluate emerging technologies and keep the company at the forefront of developments in digital marketing
• Develop a consistent brand message and manage social media to all channels
• Regularly update college's content for publications
• Evaluate customer research, market conditions and competitor data
• Perform other related duties assigned by the management team

Requirements:

• Degree holder in marketing, brand management or related disciplines and preferable worked in education sector
• A minimum of 5 year's experience leading and directing the implementation of marketing, communications and commercial strategies within a highly competitive market
• Strong working knowledge of digital marketing and communication channels
• A keen interest and passion in education
• Able to make a clear judgment and work in team
• Good knowledge in online / digital marketing and website content 
• Outstanding communication and interpersonal skills
• Good command of both spoken and written English and Chinese