Responsibilities:-

PR & External Communications

• Develop and execute an aggressive PR plan, best leveraging relationships with media and influencers to drive coverage and awareness of the company.
• Create and implement a social media calendar covering Facebook, Instagram, WeChat and other channels.
• Work with client relationship and design teams to prepare and execute regular client emailers and maintain up to date mailing lists.
• Implement initial SEO strategy and ensure website content is updated regularly, in accordance with SEO strategy.

Paid Advertising

• Plan and execute paid advertising campaigns throughout the year to build awareness and drive conversion; monitor performance and analyse results.
• Work alongside SEM agency to create, execute and monitor performance of paid search and social media campaigns and develop further opportunities with them.

Auction Events

• Arrange and execute, with the support of the client relationship team, regular auction events and drive media awareness around these events
• Collaborate on the creating an event that delivers great client experience.

Functional Responsibilities

• Oversee the design team and all photography requirements ahead of and during auction events.
• Responsible for setting the tone for the client perception of the company by delivering communications that align with the brand ethos.
• Leverage resources at hand to create content, working closely with the design team.
• As required, assist and work with other departments within the company.

Qualification:-

• Minimum Bachelor degree preferred. Wine education and/or certification a plus.
• Experience with the fine wine preferred.
• Knowledge and understanding of media and influencers covering the fine wine market and related channels targeting High Net Worth individuals.
• Familiar with SEO principles and best practices; and experience with implementation.
• Experience networking and communicating with high net worth and ultra-high net worth individuals a plus.
• Exemplary interpersonal and communication skills, team oriented, pro-active problem solver, attentive to detail.
• Excellent organizational skills and ability to interact with a broad variety of media.
• Fluent in both English and Mandarin, Cantonese a plus.
• Proficiency with analytics tools a plus.
• Strong China experience and request to work in China.

We give an attractive remuneration for the right candidate; if you are interested please forward your resume with expected salary and available date by "APPLY NOW".