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Digital Marketing Executive

King's Flair Development Ltd

  • Company Industries:Trading and Distribution

Job Information

  • Post Date:2019-06-29
  • Career Level:Middle
  • Location:Sheung Wan
  • Yr(s) of Exp:2 years
  • Qualification:Non-Degree Tertiary
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:Supply Chain
  • Benefits:Life insurance, Medical insurance, Performance bonus

Job Description

 

Key Responsibilities

-  To implement brand guidelines and ensure compliance in all areas of work.

-  Design and oversee all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.

-  Develop and monitor campaign budgets

-  Responsible for planning and managing Official e-commerce website and social media platform.

-  Oversee and manage all contests, giveaways and other digital projects.

-  Handle daily marketplace operation, include order processing, listings creation and maintenance, customer service, content editing, products markdown, promotion update and inventory update

-  Handle customer’s enquiries from the website and social media platform, including replying enquiries, manages product refunds and returned items

-  Participate in development and execution of digital marketing activities, from developing content calendar, generating creative content to execution & reporting

-  Track and monitor SEM and social media marketing campaign performances, evaluate user behaviour and adjust digital marketing plan accordingly

-  Evaluate important metrics that affect our website traffic, service, quotas and target audiences

-  Optimize SEO and online promotion mix by managing different social media platforms including Facebook, Instagram, YouTube, etc

-  Coordinate with other advertising and media exports to improve marketing result

-  Writing engaging content for a variety of audiences that is consistent with brand guideline.

-  Prepare accurate reports on our marketing’s overall performance

-  Monitor, report and alysise results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate

-  Work with the team to brainstorm new and innovative growth strategies

-  Keep up to date and identify the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

 

Qualification/Requirements

-  Diploma or degree holder in E-Commerce, Marketing, Communications or equivalent

-  At least 2 years relevant working experience in digital marketing, or advertising position. Experience in FMCG industry is an advantage

-  Knowledge of marketing principles and brand management

-  Experience in marketing, art direction, E-commerce platform (i.e. Wix, Shopify, Paypal) and social media (i.e. Facebook, Instagram, Wechat) management

-  Basic knowledge of SEO and Google Analytics

-  Experience in working with WordPress, Photoshop, Illustrator and other design software with basic design skillset.

-  Sensitive to the trends in E-Commerce

-  Good command of both written and spoken English and Chinese

-  Immediately available is preferred

 

If you are seeking global market exposure, interest in a unique end-to-end control platform, and thrive in a fast-paced, innovative environment driven by a rewarding recognition and reward system that will allow you to develop your professional essence, we urge you to click "APPLY NOW" to submit your application with detailed resume, available date, current and expected salary to us.

 

The application may be considered for other suitable position within the group or its associated companies.

 

All information provided by applicants will be used for recruitment purpose only.

Company Info

King’s Flair Group (Stock Code: 6822) – A HKEx publicly listed company based in HK with more than 30 years of providing professional one-stop service in household products design, development, engineering and distribution. Central to our success is the ability to provide customized, quality products and value-added services to our customers. Upholding business values, ethics and good corporate governance is a key cornerstone of our company.

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