The Assistant Marketing Manager for Lead Generation/Nurturing is to support the efforts of Global Sources in growing and maintaining a healthy database for the company. You will build a growth engine that helps provide quality opportunities that convert into leads for Global Sources. Your data driven diverse and world-class experience helps identify, score and enrich every lead to ensure the most enriched database.

Data scientists and those with strong experience in analytics that work in fast-paced full-stack digital marketing agencies or startups will also be considered.

We are open for the candidate to be based in Hong Kong or Shenzhen.

Responsibilities:

• Work closely with the Head of Buyer Marketing to drive leads through the company website via various marketing channels as well as nurture and profile build.
• Using marketing automation tools such as Pardot/Eloqua/Emarsys/Marketo/or equivalent, you will develop programs designed to capture, score, attribute, remarket all leads as well as new digital communication outlets (chatbots, WeChat, WhatsApp, Telegram) to help grow the database size.
• Data driven to suggest, refine and broaden any program to help grow the database and targeting.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrumental conversion points and optimize user funnels
• Brainstorm new and creative growth strategies in both an online and offline environment
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with vendor partners, where applicable
• Manage a team of 2 marketing executives 
• Be able and flexible to work in other digital marketing functions such as (but not limited to) social media, SEM, SEO, content marketing, community management.
• Able to work with tight deadlines and challenging project scopes.

Requirements

• Bachelor degree in Marketing or other related fields
• At least 5 years proven experience leading and managing customer acquisition, retention and reengagement programs,
• Proven experience in marketing automation tools such as Pardot/Eloqua/Emarsys/Marketo/or equivalent.
• Proven success running data-driven campaigns in a similar position or as a data scientist
• Strong proficiency in web analytics and reporting tools (Google Analytics/Webtrends/Adobe Analytics or equivalent) with understanding of ROI and web conversion metrics, can provide feedback/suggestions for improvement/further use of data
• Strong reporting and presentation skills, able to convert raw data into working knowledge and visual information for management to comprehend, high attention to detail.
• Lateral thinker, comfortable reading results from spreadsheet to coming up with creative design elements to changing copy for SEO purposes
• Up-to-date with the latest trends and best practices in online marketing, analytics, marketing automation, adbuys, social media
• Possess excellent communication skills (verbal and written)
• Team and leadership experience, interpersonal self-motivated with a “can do” attitude. Proactive communication skills both internally and externally.
• Fluent in writing and speaking English. Chinese proficiency highly desired.
• Ability to travel to Hong Kong and Shenzhen.

Interested applicants, please submit comprehensive resume in English indicating current and expected salary.

(Personal data collected will be used for recruitment purpose only.)