Employment Type: Full time, permanent

Principal Work Location: Hong Kong

Commencement Date: ASAP

Markets Focus: APAC Regional, HK, Taiwan and China

Business Travelling: Rarely

Responsibilities

• Thoroughly understand the digital display advertising landscape and where a “programmatic first” approach fits within client campaign strategy.
• Evangelise programmatic highlighting its strengths and purpose on a plan and educate junior members and account teams.
• Implement and execute plans to build campaign structures, audiences and targeting strategy.
• Daily monitoring and co-ordination of campaigns, and proactively make optimisations to demonstrate how you have improved performance and achieved Client KPIs.
• Evaluation of campaigns, ensuring you are fuelling insights and providing clear recommendations by utilising the data from Demand Side Platforms, Adservers and other industry tools that you will have access to.
• Passionate about ad tech, developments in the wider industry, and for testing new solutions and data suppliers.
• Maintain strong beneficial relationships with media owners that ensure Ptarmigan is best placed in PMP negotiations.

Required Skills

• Bachelor degree holder in any discipline.
• Preferably 2 year + of working experience in a programmatic and digital activation capacity.
• Expert in the Google stack.
• Demonstrates excellent listening skills and keeps team up to date by actively feeding information up and down.
• Thinks proactively: challenges briefs where necessary, and actively takes relevant ideas and proposals to account teams.
• Be highly organised, can multitask and proactively manage workload to ensure work is delivered on time and to a high standard.
• Good in written and spoken English, Cantonese and Mandarin.

Apply Now

Interested candidates please send your resume (with expected salary, current salary and availability) by clicking "Apply Now"

All information provided will be treated in strict confidence and used for recruitment related purpose only.

Company Background

With over 24 years of specialist knowledge and offices in London, New York and throughout APAC, Ptarmigan Media is the world’s largest Financial Services media solutions business.

Many of the world's leading Financial Services brands enjoy the advantage of our experience, market insight and media investment management expertise. Our understanding of financial decision-makers makes us uniquely positioned to recommend a wide range of communications strategies for these highly prized audiences.

We provide a full range of services to maximise our clients' ROI; media planning and buying solutions, research insight, project management and more.

The Team

The digital team’s primary role is to lead the agency’s digital initiatives, helping to implement the latest ad tech and innovations, whilst working alongside respective parties to deliver best in class digital campaigns for our clients.

This is a new role in the digital team where you will be the agency’s programmatic lead and expert. You will need to build close, strong working relationships with all internal account and ad ops teams.