Job Purpose:                      

To ensure Lane Crawford delivers a consistent, contextual, usable and delightful customer experience across all the service touchpoints throughout their journey, including both online and in-store.

Key Accountabilities:

In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:

Research & Requirements (20%)

• Participate in user research and business requirements gathering processes utilising UX and Design Thinking methods
• Assist with and learn qualitative research and interpretation methods
• Collect and share evidence-based research (desk/analytics/survey/best-practice/etc) to help guide requirements definition and inform design direction and decisions
• Help visualise research results in order to effectively and efficiently communicate findings to the wider team and stakeholders. Deliverables include journey maps, interaction flows, service blueprints, etc.
• Work closely with the project team and Business Analysts (and other Technology team members) to understand business priorities and technical constraints and work with these when conceiving designs

Interactive Design (30%)

• Apply research insights and defined business priorities into developing innovative solutions
• Keep a ‘mobile first’ approach to project designs, considering each of the defined breakpoints and supported devices
• Define the overall navigational structure of websites and applications, reflecting both customer and business stakeholder needs, within the technical limitations of Lane Crawford’s systems
• Deliver IA sitemaps, wireframes, flow diagrams, page mock-ups and development specifications as appropriate to the project
• Design development-ready artwork and/or hi-fidelity prototypes within the constraints of an underlying application framework, closely following Lane Crawford brand guidelines
• Present and effectively communicate designs and specifications for projects to all stakeholders for feedback and input prior to development
• Collaborate with developers on technical and usability requirements and work with them to ensure accurate implementation

Prototype Interface Development and Design Validation (20%)

• Produce proof-of-concept responsive prototypes, to varying degrees of fidelity, as may be required for a project, either for user testing or to improve communication between the strategy team and either the business stakeholders or the end developers
• Conduct end-user testing activities to validate interface solutions and inform iterations of the design

Quality Assurance (20%)

• Work with the QA team to ensure development is bug-free and to specification/requirements/guidelines
• Review internal and external development implementations, to ensure adherence to defined approach
• Help coordinate and run both internal and external usability testing
• Recommend and implement tools to help understand end-user interaction with Lane Crawford’s digital products, and analyse the resulting data to inform future product design and development
• Provide usability feedback, as invited, on interactive projects run by other teams

XD & CX Team Advancement (10%)

• Keep abreast of evolving CX/UX, technology, retail, luxury, geographic and market trends
• Contribute to the Frontify UX/UI pattern template library
• Actively participate in knowledge sharing activities such as iJam groups, internal workshops & presentations, sessions with XD & CX teams, conferences, etc.
• Learn new relevant knowledge and skills via self-teaching and/or development courses in order to evolve and grow in role
• Help to spread and encourage an iterative Design Thinking approach company-wide

Requirements

• Mandarin speaking is a must and native speaker is preferred
• Experience in China market will be a plus
• Business travel to China from time to time is required

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IN LANE CRAWFORD

The Leading Light for the Global Asian Luxury Customer.