Alarice International is a Hong Kong registered company with offices in Shenzhen and Hong Kong that started in 2011 to help international brands succeed in the mainland China market. Working with brands such as Disneyland, Coca Cola, BMW, Richemont, Colgate Palmolive, P&G, SK-II, Shiseido Group, Nestle, BOA, HSBC, DBS, Adobe and Huawei among many others. It has 2 brands: Alarice and ChoZan.

(1) ChoZan (chozan.co) is a consulting and research company. We dig up trends and foresights, consult, educate and provide resources for in-house marketing and e-commerce teams. We do China trend watching, deliver trainings, keynotes and more. We also work with multinationals and global tech companies that are going through digitalisation and want to learn from Chinese tech giants’ success.

(2) Alarice (alarice.com.hk) is a social media agency. We develop tailored digital marketing strategy for China and execute it. Our services include consumer research and China marketing strategy development, China brand audits,PR crises guidebooks. Our superpower is producing content for WeChat, RED, Weibo and Douyin, managing social communities and executing digital campaigns.