Job Responsibilities: 

• To drive the strategic vision and company objectives for the all Asia Pacific e-commerce and digital channels and initiatives
• Responsible for providing leadership on daily operations, key performance indicators, and best practices. Oversee content on the site, working with merchandising, marketing, creative and IT. And also manage a P&L budget as well as come up with a long-term strategic plan for growth
• Develop a multi-channel e-commerce strategic roadmap across both direct and indirect (E-Retailers/Tailers) for Dickies Asia Pacific, also develop and implement digital, social media and content marketing strategies and actions to drive awareness, generate leads, deepen engagement, gain followers and create positive image
• Develop a multi-channel/touchpoints digital marketing strategy, identifying key areas of enhancement or development, across own, earn and paid channels across Asia-Pacific against the consumer journeys
• Drive innovation & pilot expansion areas in on-line retail opportunities and digital marketing techniques and opportunities through business case building and fact-based analysis, and get support from management & country teams
• Work with in-country teams to ensure E-Commerce businesses are in line with brand’s positioning and objectives (including e-boutiques, e-retail and e-tail, mobile commerce, social commerce etc.) across
• Responsible for Merchandising, Assortment & Pricing, Communications, Operating Model, End-to-End Customer Experience for eCommerce platform
• Work with in-country teams to drive sales, ensure profitability and growth of the e-boutiques, e-retail / e-tail businesses
• Oversee performance & optimization of all E-Commerce operations including, Store conversions, Functionality & UI enhancements, Operational inefficiencies or gaps (e.g. logistics, customer service, vendors), Cross & Up-selling across shopping experience including post-sale, Total costs of operations
• Work with in-country teams and APAC Media teams to optimize traffic using all levers (media, search, social,  partnerships…) and ensure cross-channel synergies
• Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and leverage data to deploy & adapt the strategy
• Work with in-country teams to ensure Digital Marketing activities and Channels are optimized with Appropriate Content, Channel Functionalities, Appropriate Budget allocations
• Work with in-country teams and APAC Media teams to track digital marketing expenditures
• Support regional & in-country selection & management of external agencies and technical partners
• Define, plan, lobby for & justify budget requirements of the region, and support in-country requirements
• Work with Regional IT team members to be the Business User and represent the business needs in overseeing the implementation, maintenance, enhancements of E-Commerce platforms
• Work with Regional IT team members on E-Commerce platforms to represent the requirements from a Business perspective, prioritize them and monitor progress. Ensure they are aligned and can support the multi-channel E-Commerce strategy & ambitions
• Close collaboration with Brand communicaiton team, Creative team,  E-Commerce Team including Sales & Product Managers to develop E-Commerce marketing strategies, GTM plans and tactics
• Manage the proper external agencies and technical partners
• Monitor & report E-Commerce business performance and digital marketing across Asia Pacific

Job Requirements:

• Bachelor degree in Marketing, Information Systems and Interactive Marketing etc
• 8 years experience in Multi-Channel E-Commerce Management and digital marketing
• Previously managed Direct E-Commerce and Indirect (E-Retail/Tail) Businesses
• Experienced in managing marketing across Web, Mobile, Social, Video, Community, Evangelists, Partners
• Strong interpersonal skills, Equally comfortable co-developing a strategy & also implementing it with in-country teams day-to-day
• Comfortable in communicating with different nationalities & different cultures in English
• Highly collaborative personality
• Managed distribution partnerships with major E-Retailers/Tailers across Asia is a plus
• Regional experience across Asia Pacific

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement