Product Marketing Manager - Tours & Cruises (HK)
Ctrip.com (Hong Kong) Limited
- Company Industries:Tourism / Travel Agency
Job Information
- Post Date:2019-07-08
- Career Level:Middle
- Location:Tsim Sha Tsui
- Yr(s) of Exp:5 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:Product Management / Business Analyst
- Benefits:Five-day work week, Medical insurance, Transportation allowance, Travel allowance
Job Description
Key Roles & Responsibilities
- Optimize the content display of tour packages and cruise products in Trip.com, cooperate with business development team to launch products suitable for the online platform.
- Work closely with marketing team to promote tourism products such as tour package and cruises to local residents by existing online and offline marketing channels.
- Provide in-depth analysis of Hong Kong tourism market, understand customers’ needs in booking tour packages and cruise products, and optimize marketing strategy based on the characteristics of the Internet industry.
- The core objective of the next three years is to increase the market share of tour packages and cruise products in Hong Kong.
Required Qualifications
- Bachelor’s degree or above.
- Proficient in Cantonese and English, able to communicate in Mandarin, with good reading and writing skills in traditional Chinese characters.
- At least 5 years’ experience in travel agency, experience in marketing is a plus.
Desirable Qualifications
- Entrepreneurial spirit, able to adapt to high-intensity work, and carry out business system from 0 to 1.
- Strong social network resources in tourism industry in Hong Kong.
Company Info
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