SAMMY is a dominant fashion retail store in China, which specialises in offering high-end international fashion brands. To date, SAMMY has over 50 world - renowned fashion brands to cater for the ever-changing demands of high-end Chinese consumers. Furthermore, the first exclusive VIP store was established in 1998.

The merchandising department definitely plays a major role in SAMMY. The members are well versed in fashion, have extraordinary taste and are sensitive to every customer's need, while choosing the best fashion collection worldwide every season. The fashion merchandising teams of SAMMY, who are leading-edge experts with pioneer thinking and unique vision, foster intelligent, modern women from amateur fashion lovers to fashion intellectuals and convert them from brand devotion to being fashion orientated. Beginning with a luxurious, exotic brand store for a small group of customers and growing to be a nationwide fashion store where customers can be treated with a worldwide fashion feast anytime, we place emphasis on both products and market strategy. We have established and maintained a strategic alliance with national high - end shopping malls and department stores.

In the coming future, we will continue to introduce to the Chinese customers even more fashion brands. With the unique business operations concept and professional service, more mono- brand stores will further be developed by SAMMY. We are putting in strong efforts, learning and growing for fashion and beauty.