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Marketing Manager

OAK Yung Education Development (HK) Limited

  • Company Industries:Education

Job Information

  • Post Date:2020-03-20
  • Career Level:Middle
  • Location:Not Specified
  • Yr(s) of Exp:5 years
  • Qualification:Degree
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Direct Marketing

Job Description

We are looking for a professional and proactive individual to support the efficient and successful management of pupil’s recruitment and admissions in our Hong Kong project. He/ She will be responsible for shaping winning marketing and enrollment strategies at the pre-opening stage of our k-12 school.

 

Job duties

  1. Develop the strategic marketing plan for international schools and kindergartens;
  2. Direct the design of marketing-related materials such as admissions brochure/video/banner;
  3. Prepare and tailor admissions pitches and school tours to individual needs of prospective students and parents to effectively communicate the school ethos and programs;
  4. Deliver group tours during School Tours, Open Houses, Information Sessions and participate in other recruitment activities as needed while ensuring stakeholders receive a personalized experience;
  5. Conduct policy analysis, initiate reviews, implement policies, establish performance measures and provide professional advice to support the goals, objectives and directions of the school’s strategic plan;
  6. Provide feedback and information as deemed necessary by the Head of Marketing; advise on admissions policy and procedures for the school;
  7. Develop a very close liaison with the government authorities regarding school registration and strong relationships with other International Educational Institutions, and seek opportunities of collaboration and partnership;
  8. Perform ad hoc duties as assigned by the management.

 

Job Requirements:

  1. Bachelor’s degree, with 5+ years experiences working in British international school setting, has an excellent and up to date working knowledge of international and private sector schools in Hong Kong, familiar with A Level, GCSE and IB;
  2. Good understanding of the Hong Kong education system and regulations; successful experience in communication with the Education Bureau;
  3. Previous experience in the area of admissions with track records of implementing new initiatives in successful network building and streamlining workflow, will be a definite advantage;
  4. Previous experience in developing the registration system and monitor student registration procedures will be an advantage;
  5. Previous work experience in analysing data for internal and external reporting, and run regular reports to ensure applications are assessed within agreed timeframes;
  6. Demonstrate interest in learning more about marketing and school admission;
  7. Ability and willingness to work effectively, both in a team and independently. Self-motivated and ability to manage competing priorities and meet deadlines, ability to work under pressure and the capacity to resolve work issues with limited assistance;
  8. Result-oriented and driven by successful outcomes;
  9. Good command of spoken & written English and Chinese.

Company Info

Oak Yung Education Group has a team of prominent education practitioners. We collaborate with top education establishments in the UK, whilst adhering to a Chinese Western fusion curriculum.  Headquartered in Hong Kong, with our local branches located in Beijing, Shenzhen, Nanjing and Chengdu.

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