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Senior Marketing Planning Manager

China Unicom (Hong Kong) Operations Limited

  • Company Industries:Telecommunication

Job Information

  • Post Date:2020-03-20
  • Career Level:Middle
  • Location:Not Specified
  • Yr(s) of Exp:3 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:http://www.chinaunicomglobal.com/hk

Job Description

Job Description:

1. Responsible for the brand building, word-of-mouth communication and marketing promotion of mobile business;

2. Responsible for the unified operation of own and purchased online and offline promotion channels, responsible for the content operation and fan operation of official social media accounts;

3. Responsible for planning the overall strategy of monthly, quarterly and annual marketing, and undertake corresponding evaluation indicators; responsible for formulating marketing program implementation plans and promoting implementation based on market needs and marketing rhythm;

4. Analyze the external competition situation of the mobile business and its own operating data, refine the business promotion points, discover business scenarios, and customize the promotion plan for the target customer group to accurately launch;

5. Study the development trend of new media and develop new models for market promotion;

6. Maintain close cooperation with inter-industry partners and be responsible for completing cooperation promotion, channel reuse and negotiation of rights and resources.

7. Plan and implement points membership activities and online promotion activities to increase online sales and user satisfaction.

8. Analyze user behavior, make optimization suggestions for online shopping and service processes, VI design, etc., and increase online conversion rate.

 

Qualification Required:

1. Two years or more sales or marketing experience

2. Bachelor degree in e-commerce, information technology, marketing, communication or related discipline is preferred;

3. Have certain Internet marketing activities and website operation experience

4. Good interpersonal, organizational, communication and time management skills

5. Fluent in Cantonese and English, Mandarin

6. Positive work attitude, cheerful, positive, attentive, and team spirit.

Company Info

China Unicom (Hong Kong) Operations Ltd is a member of China Unicom that provides telecommunication services in Hong Kong. To cope with our development, we would like to invite high caliber candidates to apply for the following position:

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