Senior Marketing Manager (Banking - Card Products); 5 day (HK$70-80K x 13m; negotiable)

Our client is a famous Banking Group in HK. They are seeking a high caliber Marketing Manager to join their team:

Responsibilities:

• Drive credit card portfolio through marketing campaign, managing P&L, and achieving business targets
• Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities. 
• Create competitive edge for Credit Card Business by exploring & developing new products tapping into different customer segments through various channels including both digital & conventional ones. 
• Develop and enhance process for efficient service delivery in different channels e.g. online & mobile banking for credit card acquisition/usage, and create strong selling proposition. 
• Explore and revamp current card acquisition processes to streamline/enhance workflows in order to acquire new customer via different channels including online, mobile banking and e-marketing, etc.
• Keep abreast on latest technology and compliance requirements
• Ensure smooth implementation of credit card projects

Requirements:

• Degree Holder in Communications, Marketing, Advertising or related discipline
• Minimum 8-10 years of in-house / agency experience, preferably with experience in banking/finance industry
• Solid experience in leading and managing digital/traditional marketing projects
• Good command of spoken and written English, Cantonese and Mandarin
• Good communication, presentation and interpersonal skills

For more information, please send your resume complete with cover letter to: [email protected] knightrecruits.com 

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