Senior Digital Marketing and eCommerce Executive
Fila Marketing (Hong Kong) Limited
- Company Industries:Wholesale / Retail
Job Information
- Post Date:2020-03-21
- Career Level:Not Specified
- Location:Not Specified
- Qualification:Not Specified
- Salary:Salary provided
- Employment Type:Full Time
- Job Function:Marketing - Brand / Product Management
Job Description
Responsibilities:
l Plan and implement digital marketing solution in order to bloom sales
l Initiate and execute affiliate programs to achieve revenue goals
l Plan and execute SEM, SEO, eDM
l Develop engaging, creative, innovative content for regularly scheduled digital posts
l Monitor performance of social media and digital marketing efficiency and campaign effectiveness
l Define and implement online sales strategy and traffic optimization
l Provide campaign analysis and optimization suggestions to achieve goals
l Evaluate the performance of initiatives and provide reviews of campaigns and trends using Google Analytics
l Set up weekly campaign performance reports as well as provide strategic analysis and optimization recommendations
l Bring awareness of organic and paid traffic best practices to support local incremental traffic growth and sales target
l Manage and monitor On-line business daily operations
l Other tasks assigned by manager
Requirement
l Bachelor in e-Business/Digital Marketing or related disciplines;
l 3 years digital marketing working experience
l Working knowledge and experience in GA, SEO, SEM, display network and retargeting ad
l Good knowledge in Google Analytics and Google Adwordsis highly preferred
l Deep understanding of digital media systems and affiliate networks
l Profound experience with traffic analytics tools, ideally in both, Paid Traffic and Organic Traffic
l Good fashion sense, detail-oriented with good analytical and reporting skills
l Good presentation, communication and influencing skills
l Good team player with strong sense of responsibility
l Energetic, proactive, self-motivated, think out of the box and able to work fast-paced working environment
l Good command in English and Chinese
l Occasional travel is required
Company Info
FILA was established by the FILA brothers in Biella, Italy in 1911.
The FILA brothers business started with textile & knitwear. In its diversified development in 1970s, FILA expanded its sportswear business and formed different classical lines such as tennis, golf, gym, skiing, mountain-climbing, basketball, and gradually developed into a model for sports fashion brand.
Position | Company | Location | Update |
---|