Senior Media Planner
Carat Media Services Hong Kong Limited
- Company Industries:Advertising/Public Relations/Marketing Services
Job Information
- Post Date:2020-03-22
- Career Level:Middle
- Location:Not Specified
- Yr(s) of Exp:2 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:http://www.carat.com.hk
Job Description
Responsibilities
Strategy, Planning & Implementation
- Leverage marketing landscapes, competitor insights and audience insights to create compelling media strategies and media plans for their portfolio of clients based on client business and marketing objectives
- Efficiently manage the approval process of the plans
- Monitor results achieved (e.g. GRP, Reach & Frequency, etc) vs planned objectives with support from Supervisor
- Ensure all agreed reports are provided in a timely and accurate manner
Buying Negotiations
- Prepare implementation buying briefs and work with key publishers to negotiate efficient rates and proposals – effectively evaluate media opportunities for clients
Implementation & Activation
- Set up campaigns using tools including Google Double Click Campaign Manager, Adwords and various social platforms including Facebook and Instagram
Account Management
- Together with the Senior Manager and Associate Director, the Senior Planner is responsible for the day to day planning & execution operations across the accounts and is required to front face clients and publishers regularly
Requirements
- University graduate with 2 -3 + years of relevant experience
- Good knowledge of basic CMMS functions
- Good command of English and Chinese
- Good PC skill , especially excel, powerpoint and internet operation proficiency in the full suite of Microsoft Office tools
- Good knowledge of the Hong Kong media environment – regional and international titles a plus
- Willing to mentor and train junior staff
- Positive, good attitude and willing to be a part of the team
We offer 5 days work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your present & expected salary to us.
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.
Company Info
We are a global agency network with 46,000 people across 143 markets
We partner with brands to achieve meaningful progress as a force for growth and good, create world-class integrated solutions to unlock new opportunities, and unfold new business possibilities.
We partner with brands to achieve meaningful progress as a force for growth and good, create world-class integrated solutions to unlock new opportunities, and unfold new business possibilities.
Our world-class agency brands build every stage of a modern customer journey:
Creative
We transform brands and businesses through Modern Creativity - creates culture, changes society, and invents the future.
Media
We design, create, and optimize media experiences that effectively connect people with brands.
CXM
We develop data-driven strategies to weave bespoke and relevant customer experiences tailored to businesses.
And together, we are dentsu.
Creative
We transform brands and businesses through Modern Creativity - creates culture, changes society, and invents the future.
Media
We design, create, and optimize media experiences that effectively connect people with brands.
CXM
We develop data-driven strategies to weave bespoke and relevant customer experiences tailored to businesses.
And together, we are dentsu.
Position | Company | Location | Update |
---|