Sales Manager APAC
Hop Lun Brands Limited
- Company Industries:Clothing / Garment / Textile
Job Information
- Post Date:2020-03-22
- Career Level:Middle
- Location:Not Specified
- Yr(s) of Exp:10 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:Wholesale
Job Description
Role Purpose
As DORINA Sales Manager for APAC (excl. Tmall) your role is to
- Deliver the top & bottom line WS commitment for your region
- Making your business profitable & scalable focusing on E-com
- Focusing on DORINA KPI and strategic conquests
- Elevate and strengthening the positioning of the brand through the right partner (SOUQ, Namshi, Zalora and other market places)
- Understand the pulse and trends in your region
- Be the brand ambassador and expert in your region embracing DORINA culture, values & competencies
Reporting directly to Head of Global Sales and working closely with management team in HQ Hong Kong
Job Responsibilities
Business / Strategy
- Be a strategic business partner to HK Hub and to all business units within DORINA
- Secure achievements of set KPI’s
- Define, lead, coordinate and drive in your region DORINA repositioning based on Brand strategy
- Work closely with DORINA Head of Global Sales
- Lead, coordinate and drive the sales activities in your region focusing on the DORINA defined 3 conquest: E-com, Swim and MODE, developing sales Conquests strategies to elevate the Brand, to gain visibility and market share
- Full responsibility for the management and delivery of P&L of all ME & APAC clients. Determining and manage sales budget, sales forecasts and expenses
- Full responsibility for managing P U R E forecasts in your Region, reaching at least 90% of accuracy
- Manage WS Budgeting and sales forecasting to achieve sales target, maximize sales potential and strengthening of DORINA’s brand positioning
- Monitor, analyze market trends, evaluate competitive challenge, and identify opportunities for growth.
- Involve necessarily WS Creative team on marketing and social media activities.
- Involve necessarily P U R E team in optimizing inventory; cleaning obsoletes mitigating at the most P&L negative impacts.
- Ensure compliance with local regulatory, tax, audit, reporting requirement.
- Conduct competitor survey in the local market, provide economic/ business update each Quarter.
- Manage and optimize appropriate support structure for your region, based on number of clients, sales performance and expansion target.
- Implement the DORINA change management and lead by example. Executing DORINA Handbook and DORINA Etiquette
Client Management
- Full responsibility for each clients P&L to ensure non dilutive or non compliant accounts
- Identify & review strategic partners based on DORINA criteria
- Manage and optimize the client base focusing on compliancy + top and bottom lines
- Negotiate prices based on RRP and set discount factor.
- Negotiate best possible terms & conditions aligned with DORINA WS purification project
- Strategically plan and execute the road to market for new & existing clients based on brand strategy sharing Collections presentation deck to each of your clients
- Strategize client meeting based on your client cluster: E-tailer, retailer, distributor or stock buyer
- Optimize clients buying by closely monitoring weekly sales reports, buying patterns and market trends.
Requirements:
Education level / Professional Qualification
- University degree or above in related discipline
Experience
- At least 10 years experience in similar positions in the APAC region within a multinational Fashion or Intimates wholesale or retail (Minimum 3 years experience from Wholesale)
- Experience working in the Middle East region and working with high profile E-tailer are your advantage
- E-commerce experience is highly valued
- Proven successful track record in senior Sales Manager roles
- Experience in working strategically on a regional level with sales and profitability
- Preferable to have product experience within Fashion, lingerie and/or swim
Personal characteristics & Skills required
- Entrepreneurship spirit
- Strong business acumen with strategic yet practical mindset
- Self-starter, independent, highly motivated, driven, positive with a can-do attitude
- Strong at execution and able to handle multi-task and work under dynamic environment
- Problem solving and analytical skills to interpret sales performance and market trend information
- A true team player being open, flexible and receptive towards changes
- Great passion for sales and interaction with other people
- Excellent spoken and written communication
- Excellent presentation and negotiation skills
- Strong computer skills including excel, PowerPoint etc.
Language ability
- Excellent in command of written and spoken English
- Speaking Arabic is preferable but not a must.
- Mandarin / Cantonese is preferable but not a must.
Others
- Based in Hong Kong
- Travel is required
Company Info
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