Nature and Scope of Position

• Develop and maintain good working contact with media (fashion/design/lifestyle press for product placement, feature stories, on-line and broadcast media) in Hong Kong and in China.

• To work with Department Head in coordinating media related requests, events and celebrity requests for Hong Kong and China, as well as with franchisees Asia.

• To work with media in Hong Kong and China directly for the pitching of brand stories, feature articles, designer interviews etc.

• Assist in the coordination celebrity relations to insure liaison with key local celebrities.

• Provide support in PR activities including branding events, press presentations, media networking events etc. Responsibilities including assisting in the liaising with production house, catering company, logistic company

• To provide quality strategic inputs in PR related initiatives aiming to promote and enhance the image of the brand.

• To work with PR assistant and all press office related admin work such as press sample inventories and coordination, archiving of seasonal samples etc.

• To oversee all press reporting for the region and insure that editorials are properly accounted for.

• English and Chinese copywriting and proof-reading of press releases and other brand related materials.

Characteristics Required

• Demonstrable ability to use initiative and be proactive

• Courageous, passionate and open-minded

• Full of energy and drive

• Have a sense of urgency and ability to deal swiftly with changing needs

• Team player with the ability to work on own initiative when required

• Highly organised with an ability to multi task

• Pleasant and accommodating disposition

• Innovative and proactive, with a “can do” approach

• Enthusiastic with a good sense of humour

• Well presented with the ability to communicate confidently

Requirements:

• Degree holder in Marketing, Journalism, Communication or related discipline

• Minimum 3 year relevant experience

• Team player, Presentable and Strong communication skills 

• Excellent command of written and spoken English and Chinese, including Mandarin

• Pleasant, detail-minded and able to work under pressure

• Strong fashion sense

Interested candidates, please send your application letter with CV to hkrecruitment@jimmychoo.com

(Personal data collected with be kept confidential and used for recruitment purpose only)

Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. Known for its distinctive, fashion-forward style and exceptional craftsmanship Jimmy Choo has become a pioneer in the art of celebrity dressing and redcarpet style. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. Creative Director Sandra Choi has been with the brand since its inception in 1996 with a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.