Responsibilities:

• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaign
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Creation of marketing materials, working with agencies, freelance designers and development teams, including key art, trailers, in game assets, online ads etc.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• 2+ years experience in a Brand/Marketing role at a global or regional level in Game is big plus.
• Proven working experience in digital marketing is must.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Working Location:Tai Koo

Benefits:

Please send your resume, profile and previous works to us. Please include your current and expected salary in your resume. For information regarding our company and ARW IP please visit www.aitherentertainment.com and www.acidrainworld.com