Job Responsibilities:

• To conceive and execute creative, effective, measurable and profitable marketing plans which meet company’s business objectives, drive sales & retain customer loyalty;
• To develop media plans, traditional and digital alike, which promote the brand, product offering and services;
• To oversee the content and art direction of advertising campaign, seasonal publications and all types of marketing collaterals;
• To oversee the development and maintenance of the company website and online platforms;
• To establish strategic PR programme, maintain excellent rapport with local and international media and continually drive media coverage;
• To explore joint-promotion opportunities, including image-enhancing collaboration, sponsorship, charity campaign, tourist promotion and retail promotion;
• To devise and implement CRM strategies, incentive scheme, VIP retention and reactivation programme;
• To effectively, guide and work with all internal functional teams and external vendors to plan and deliver marketing projects in a timely, quality and professional manner;
• To monitor competitors and market trends for best practices.

Job Requirements

• At least 10 years marketing experience in high fashion/ luxury goods;
• Results driven with strong commercial orientation;
• Proactive and sensitive to customers’ needs and market trend;
• Proven ability to think creatively across all marketing channels and techniques;
• Effective network of industry contacts, with emphasis on design, event services and talent management;
• Extraordinary communication skills with ability to influence and inspire;
• Ability to think strategically while being effective in day to day management and excel when under pressure;
• Good command of spoken and written English, Cantonese and Mandarin.

We offer excellent career prospects, competitive salary and fringe benefits to the right candidate.  Please apply in strict confidence by sending personal resume together with salary expected and date available

by e-mail to: h r d _ h n @ h a r v e y n i c h o l s . c o m . h k

We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Human Resources Division.