Key Responsibilities:

• Plan and coordinate marketing campaigns (brand, product launch, etc) for both offline and online channels—directing the creative process from initial strategy development through implementation
• Maintain effective company-wide internal communication to ensure that all relevant company functions are kept informed of marketing activities
• Work in close partnership with E-Commerce team to shape and optimize content, promotion and media strategies to accelerate topline growth
• Work with media planning agency and internal analytics team to identify cost effective means for ongoing measurement of tactics against core objectives
• Ensure appropriate analytics and tagging is in place and drive in market optimization where possible
• Guide media decisions and future brand plans with insights gathered from program reporting and landscape analysis
• Apply solid understanding of audience profiling techniques, media consumption habits and competitive analysis to seek innovative solutions
• Be an expert in the offerings and behaviors of all social media & PPC ad platforms
• Support annual business planning and Digital Team needs, where needed
• Monitor, review and report on performance of all marketing activity/campaigns and assess against goals
• Co-own and involve in planning and execution of demand generation campaigns with Sales department
• Help design and manage social media strategy, which could include involvement in the development and execution online campaign, offline event, etc.
• Suggest possible collaboration areas with reputable companies/brands
• Gather market intelligence and researches to gain customer insight
• Assist in manage the company’s marketing budget

Requirements: 

• 5-7 years of experience in developing or managing website, mobile app, and social platforms.
• Experience in e-commerce (or online services) will be an advantage
• Solid experience with managing social media and developing content led campaigns for leading brands
• Strong project manager and ability to execute under tight deadlines
• Stakeholder centric mind set, effectively managing needs and expectations of internal and external parties as required
• Fundamental understanding of loyalty programme, digital measurement and tracking, digital display and programmatic media, SEM, SEO, direct marketing, and marketing automation
• Strong knowledge of web analytics such as Google Analytics
• Experience in working in a matrix organisation structure
• Excellent negotiation, quantitative and analytical skills
• Fluency in English and Chinese