Our client has been developing skincare and healthcare solutions for the whole family since more than 100 years. Today, they are looking forward enhancing their digital marketing presence in Eastern Asia region, thus they are searching for their Digital and Trade Marketing Executive.
The candidate will be based in their Hong Kong Office and will have regular business travels in the APAC region.
 
Missions:
 
Digital Marketing:

• In coordination with the Head office marketing team, build, adapt and maintain the Group’s digital footprint and social media presence in APAC;
• Ensure our regional distributors websites and social media are updated, promoted and monitored properly to highlight our brand in the best way;
• Adapt, devise and create digital content (websites, emails, social media, e-newsletters text campaigns, etc.);
• Track and measure the success of digital marketing campaigns and initiatives and assess against goals (ROI and KPIs);
• Follow up Marketing Plans, strategy & budget with Distributors in coordination with Regional Sales Managers and Marketing team based in France;
• Monitor competition activities and industry trends.

Trade Marketing:

• Elaborate marketing tools adapted to the needs of Asian markets in collaboration with the French headquarter Marketing team: POSM, brochures, leaflets;
• Support our partners by identifying their needs in terms and providing them content and advise.

Events:

• Assist in the organization of Trade Fairs (Cosmoprof Hong Kong, China Beauty Expo and Children Baby Maternity expo for instance in China) and yearly distributors seminars.

Profile

• Bachelor’s degree in business, Marketing or a related field;
• 5+ years of proven working experience in a Marketing or Digital Marketing role, ideally with cosmetic or pharmaceutic industry background;
• Passionate about Digital and Innovation, and willing to progress with a growing team;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, attract and convince;
• Demonstrable experience leading and managing SEO/SEM/PPC, marketing programmes, database, email, social media and/or display advertising campaigns;
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.);
• Up to date with the latest trends and best practices in online marketing and measurement;
• Outstanding communication (written and verbal) and interpersonal abilities;
• Self-starter, proactive and independent as well as team worker;
• MS Office suite (especially Excel and Power Point), Knowledge of multimedia / graphic design is a plus;
• Fluent/Native English, Cantonese and Mandarin is a must; French is a plus.