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Chinese Copywriter

Dentsu Hong Kong Limited

  • Company Industries:Advertising / Public Relations / Marketing Services

Job Information

  • Post Date:2020-03-25
  • Career Level:Entry Level
  • Location:Not Specified
  • Yr(s) of Exp:2 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Production

Job Description

Job Description - Chinese Copywriter

 

 

We are looking for a passionate Chinese copywriter to help us create and share engaging content with our audience across a variety of platforms. The role will play a key part in maximizing our capabilities in ATL advertising, digital and social space for our clients. 

RESPONSIBILITIES:

  • Develop creative advertising concepts / ideas, exceptional command of traditional and simplified Chinese in speech and writing, to communicate concepts and universal insights;
  • Strong ideation skills for campaigns that will require script, headline, long and short-form copy
  • Researches and engages with current strategies that aim to maximize comprehension; fearlessly shares values and references with the broader team;
  • Plan and write unique and compelling copy for campaigns and social content across variety of platforms, including social, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.
  • Plan and manage a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers.
  • Track competitive landscape to identify trends and opportunities within the space.


QUALIFICATIONS:

  • Minimum 2-3 years of 4A advertising agency/ digital / social experience.
  • Proven experience in writing for campaigns and always on content (ATL advertising, digital and social); and developing and testing social strategies including hashtags, influencers, time/day and other optimizing tactics.
  • Demonstrated track record of growing and engaging audience through social networks.
  • Solid knowledge of and passion for established and emerging social platforms, trends, and practices.
  • Strong understanding of the brands’ mission, voice, and audience.
  • Extremely sharp writing and grammar skills, and sound editorial judgment.
  • A good command of both written and spoken Cantonese/English. Mandarin is a plus.
  • Ability to work collaboratively as well as autonomously.

 

 

Company Info

An International Advertising Agency is looking for high caliber, passionated and dedicated team players to join the agency:

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