Job Purpose

The Digital Marketing Coordinator will be a part of the Head Office Global Team and will be responsible for driving Indigo Living’s brand and sales online across all territories. They will also be responsible for developing, implementing, tracking and optimising all Indigo Living digital marketing campaigns, creating content, as well as maintaining and updating the Indigo Living website, blog, and social channels and EDMs. The role will extend across both B2B and B2C channels and across each territory.  

The Digital Marketing Coordinator will report directly to the Digital Marketing and Ecomm Manager.

The work demands knowledge of best e-commerce practices, commercial awareness, up-to-date knowledge of new software & technologies, analytic platforms, social platforms and CMS systems, as well as current  fashions & trends,  furniture designs & online competitors, and a professional approach to time, costs and deadlines.

Knowledge of: CRM, Magento, Salesforce a plus.

Language: Spoken and written English mandatory and Chinese a plus

Key Responsibilities:- 

WEBSITE

Responsible for the maintenance and update of the Indigo Living website across all regions which entails:

• Manage front and back-end of all online stores (product upload, price change, discount setup, image management, maintaining online product catalogue, updating content materials)
• Execute and coordinate online promotions inclusive of briefing designers, web programmers and working with sales to ensure relevancy to market and overstocked / discontinued items.
• Develop strategies to drive the overall ecommerce business and user experience of the brand online for both B2B and B2C channels 

SEO/ SEM & BLOG

• Plan, execute and present back all web, SEO / SEM, social media and display advertising / remarketing campaigns across all territories to the Snr Marketing Manager
• Manage regional GA accounts
• Work with regional marketing managers on their online banner campaigns to ensure artwork is delivered and uploaded on time and that ROI is being achieved.
• Work with the Snr Marketing Manager and Marketing Managers on online KOLs and content creation. Ensure Indigo Living are leveraging these relationships online. 

SOCIAL MEDIA & EDMS

• Create social media calendar for Hong Kong based on master marketing calendar and plan
• Oversee social media calendars from each company territory i.e. China and Dubai to ensure alignment with the HO Master Calendar
• Ensure social media channels are posted to regularly according to agreed social media guidelines and initiate ideas to improving fan following with the aim of converting them to sales
• Create and run EDM campaigns
• Run online promotions / competitions and giveaways in conjunction with the HK Marketing Manager. Oversee the same for Dubai if necessary 

PHOTOGRAPHY & EVENTS

• Manage photography needs and requirements for the website and all Indigo Living online channels
• Take short videos for social media platforms 

CORE COMPETENCIES 

• Experience in Magento CMS, Mailchimp, Wordpress, front and back end social media management are all required
• Knowledge of best ecommerce practices
• Photography experience a bonus
• Illustrator design experience a bonus
• Excel proficient
• Candidate must have the ability to manage own workflow and meet tight deadlines
• English communication skills are required – both written and verbal
• Candidate must be a team player, have flexibility and a positive ‘can do’ attitude.
• 2 + years experience is required