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Data Analyst – CRM Marketing Specialist

ow TV

  • Company Industries:Telecommunication

Job Information

  • Post Date:2020-03-27
  • Career Level:Entry Level
  • Location:Not Specified
  • Yr(s) of Exp:3 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:http://www.pccw.com

Job Description

The Job:

  • Solid experience in carry out daily campaign processes, including start-to-finish scope using different computer software and programming languages.
  • Interpret data, analyze results using statistical techniques to provide campaign evaluation and optimize effectiveness of marketing campaigns.
  • Identifying significant business insights and customer behavioral patterns by performing machine learning / analytic to optimize customer communications experience
  • Collect, understand & convert business requirements into technical specifications, and coordinate with development teams to conduct user acceptance test for in-house-developed targeting databases / systems.

The Person:

  • University graduate in Statistics, Data Science, Computer Science/Information System & Mathematics or relevant discipline
  • Hands on experience in using different campaign tools, e.g. SAS Campaign Management, Emarsys or Clevertap is preferred.
  • Strong technical experience including proficiency in SAS (including EM/EG/VIYA) & SQL and superior knowledge of Excel.
  • At least 2 years’ analytical experience with high data volume environments, preferably in software, internet, media or telecom industry.
  • Self-motivated and able to accomplish multiple tasks
  • Strong problem solving skills and able to work under tight timeline.
  • Good command in both spoken and written English.
  • Immediately available is highly preferable.

Company Info

About now TV 

now TV is one of the world's largest commercial deployments of IPTV and Hong Kong's largest pay-TV provider. It is delivered by PCCW Media Limited, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses. 

now TV offers the widest range of local and international content on its platform in Hong Kong. Its quality self-produced content includes two news channels and a diverse line up of entertainment and infotainment programmes. This is complemented by the best of Asian and international content and brands across news, entertainment, information and sports genres including the exclusive Barclays Premier League. 

now TV’s premium content can be accessed through linear TV channels, on-demand and via OTT companion apps while on the move. now TV can also be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW. 

To learn more about now TV, please visit http://nowtv.now.com/.

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