Reporting to the Asia Digital Team Leader, you will drive sales through (1) handling the paid and organic search activities; (2) analyzing digital and e-commerce metrics, and (3) working on site UX and e-commerce and omnichannel projects.

Duties and Responsibilities

• Manipulate paid search activities programmatically and evaluate the effectiveness through detailed reporting to maximize ROI 
• Identify SEO opportunities and deploy SEO strategies according to brand guideline
• Monitor the website’s daily operation to improve efficiency
• Analyze e-VM, e-business trends and consumer insights to evaluate existing sales performance
• Generate and consolidate sales report using different reporting tool (e.g. Google Analytics, Power BI) for management review
• Execute and drive sales and cross-selling activities in support of brand guidelines and marketing promotions and product launch to achieve business objectives
• Assist in website update, UI and UX adjustment, interface enhancement and testing

Key Requirements & Competencies      

• Degree holder, preferably in e-commerce, digital marketing or related disciplines.
• At least 3 years of relevant working experience in e-commerce and online business, preferably in fashion industry.
• Expert at Google Analytics, experience in Power BI and skilled in data analysis.
• Excellent quantitative and analytical skills with business acumen. Organized and detailed minded.
• Innovative, self-motivated and creative thinking.
• Flexible and able to multi-task in a dynamic work environment and manage competing priorities.
• A good team player with excellent interpersonal, negotiation, communications and presentation skills, while also able to complete tasks independently.
• Proficient PC skills, particularly in Microsoft Office. Knowledge in Traditional Chinese input.
• Good command in both spoken and written Cantonese and English, Mandarin is preferred.