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Assistant Digital Marketing Manager

Abbott Laboratories Ltd.

  • Company Industries:Medical/Pharmaceutical

Job Information

  • Post Date:2020-03-30
  • Career Level:Not Specified
  • Location:Not Specified
  • Yr(s) of Exp:4 years
  • Qualification:Degree
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:http://www.abbott.com

Job Description


This role will be responsible for executing digital and internet marketing programs to expand the share of voice of company’s brand, including social media and website management, SEM, SEO, performance marketing, display advertising, e-CRM and e-Commerce. Core job responsibilities include the followings:


Responsibilities:

  • Collaborate closely with key stakeholders to ensure digital marketing strategy and campaigns align with brand direction and strategy
  • Coordinate with digital and social media agencies, vendors to execute the digital advertising and consumer activation and engagement campaigns
  • Execute and ensure all processes are in place for digital materials in accordance with company and legal requirements
  • Implement tracking and evaluation system to monitor all digital activities effectiveness based on aligned KPI
  • Review the effectiveness and efficiency of digital activities based on digital budget
  • Be savvy on digital marketing trends, consumer behavior and best practices and to come up with sound marketing solutions to drive the business
  • Assist in identifying e-Commerce opportunities and evaluate possible implementation to support marketing directions and expand customers’ base


Requirements:

  • Degree holder in Marketing, Information Technology, e-Commerce or related discipline
  • Minimum 4 years’ relevant experiences in digital marketing in HK/China
  • Team player. Proactive, energetic and analytical with good business acumen
  • Excellent communication, interpersonal, presentation skills
  • Excellent negotiation and project management skills and are attentive to details
  • Passionate in digital trend, contributing ideas
  • Excellent command of written and spoken English and Chinese


Interested parties, please send your profile in Word with present and expected salary by clicking "Apply Now"

Personal data collected will be used for recruitment purposes only.

Company Info

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

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