Job Highlights

• 5-day work
• Group medical insurance
• Transportation allowance
• Regional exposure
  
• Friendly working environment

Role Description

The Digital Specialist role we are looking for involves skillsets within digital media including research, planning, negotiation, implementation and analysis across different media channels including SEM, Display and heavily focus on Paid Social.

Key Accountabilities

• Media strategy Planning & Implementation
• Leverage marketing landscapes, competitor insights, and audience insights to create compelling multi-channel media strategies and media plans for the portfolio of clients based on client business and marketing objectives
• Implement campaigns using tools and advertising platform including Facebook Ad Manager, Adwords Editor, Twitter, DCM, and DV360.
• Understanding metrics and KPIs and continually suggest optimizations to improve campaign performance
• Provide regular performance report, results analysis and recommendations and also helping in performance review presentations
• Keep clients and account team updated on the status of account activities and keeping track of budget pacing
• Participate in weekly team meetings to share new ideas and strategies

Account Management & Team Coordination

• Together with account servicing team, the Digital Specialist/ Senior Digital Specialist is responsible for the day to day planning & execution operations across the accounts and is required to front face clients regularly
• Establish and maintain strong effective relationships with different stakeholders, as well as work with Finance to resolve billing discrepancies
• Meet with vendors to stay on top of all advances and offerings in digital media.
• Regional account management with at least 3 markets experience

Key Requirements

• Degree holder in advertising /PR /marketing communications /business studies related disciplines
• 2 - 5 years of digital advertising experience
• Good interpersonal and client servicing skills, presentable, hardworking and able to work under pressure
• Works well in a team environment but also able to work as an independent operator
• Fluent in both written and spoken Cantonese, English and Mandarin
• Proficiency in MS Office including MS Word, Excel and PowerPoint
• Ability to manage, collect and integrate online advertising reporting data from multiple sources including web analytics, ad-servers, and other sources with strong numerical skills and attention to detail
• Candidate with more experience will be considered as Senior Digital Planner
• Consumer Electronics industry experiences will be a plus
• Regional exposure in the Middle East, North Africa, South Asia, India will be a plus

About Us

Hylink (HK) Digital Solution Co., Limited

We are the Hong Kong branch of China's largest independent digital advertising agency listed in Shanghai Stock Exchange (603825.SS)

Founded with the mission, “China, Connected” – connection, really is, at the heart of everything we do. 
With an expansive global reach, we’re a team of creators, communicators, problem-solvers and lateral thinkers, whose effectiveness lies in our targeted approach toward helping clients navigate the Chinese market and achieve their goals.

And in another way round, we also connect Chinese advertisers to oversea with our global present and vision.