Senior Customer Value, Acquisition & Segmentation Manager-Section Head
The Bank of East Asia, Limited
- Company Industries:Financial Services
Job Information
- Post Date:2020-03-30
- Career Level:Senior
- Location:Not Specified
- Yr(s) of Exp:10 years
- Qualification:Degree
- Salary:Posted on 17 Mar 2020
- Employment Type:Full Time, Permanent
- Job Function:Marketing - Brand / Product Management
Job Description
Marketing Department
Senior Customer Value, Acquisition & Segmentation Manager-Section Head (Job ID: 2578)
Responsibilities
- To build segmentation model to ensure that differentiated services and product offerings are provided according to segment needs
- To define the customer journey by analysing customer behaviour and needs, and propose initiatives for acquisition, cross-selling, service upgrades, as well as increased customer loyalty and retention, according to HNW and affluent segment’s defined value proposition
- To formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams
- To monitor the business and sales performance of channels and campaigns, as well as customer movement across key segments, and recommend tactical initiatives to achieve business targets
- To plan, implement, and monitor sales activities, marketing campaigns, and customer events
Requirements
- University graduate, preferably with a major in Business Administration, Marketing, Finance, or a related discipline.
- Minimum of 10 years’ experience gained from the banking sector
- Proven track record in customer segmentation, product management, sales management, marketing campaign management, or business analytics
- Familiar with banking products and operations/service enhancement, with a keen drive to achieve success
- Proactive and innovative, with good organizational and problem-solving skills and a strong sense of customer centricity
- Strong strategic thinking capacity, with the ability to translate concepts into business initiatives
- Excellent communication and presentation skills, with a good command of both spoken and written English and Chinese
Please apply online via the BEA Careers website at
https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=2578&PostingSeq=1 or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you
have to first create your User Profile before you can apply.
Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available
upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six months.
Company Info
Together, we can achieve more
The Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 58 branches, 49 SupremeGold Centres, and 7 i-Financial Centres throughout the city.
With a team of over 3,700 professionals in Hong Kong and more than 9,900 worldwide, BEA embraces a spirit of teamwork in every challenge. We invite you to become part of our team and to join us on our journey towards a bright and exciting future.
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