Purpose:

To develop the organisation’s global digital marketing strategy, create and implement effective digital marketing solutions to drive awareness and desire to visit Hong Kong 

Responsibilities:

• To drive the continuous enhancement of DHK.com in design, content, features, applications, and usability 
• To promote and drive traffic to DHK.com
• To undertake any other duties/special assignments as directed by the Supervisor
• To provide guidance to overseas offices to promote their customised market websites and digital marketing campaigns
• To plan and supervise the development of social media strategy, implement effective marketing programs on social media and create a sizable global fan group as a cost-effective channel for on-going destination promotion and consumer engagement
• To formulate mobile marketing strategy, develop and market mobile applications for promoting the destination and enhancing visitor’s experiences during their stay in Hong Kong
• To develop regional and global digital branding and promotion campaigns
• To develop effective digital marketing solutions to support promotion of various activities including, mega events, MICE and cruise
• To develop strategic alliances with travel portals, online agents and major consumer portals to create cost-effective marketing programmes through win-win cooperation
• To develop a set of comprehensive corporate digital marketing guidelines to ensure process compliance in the areas of content update, brand presentation, use of social media and new application rollout             
• To uplift the overall standard of digital marketing programmes across the organisation through best practice sharing and organising in-house seminars and training
• To manage agencies and suppliers in delivering quality products and services

Requirements:

• University degree holder or equivalent, preferably in Marketing / Communications
• At least 12 years experience in Marketing Communications and digital marketing related business
• An aggressive and creative business driver with a strong strategic mind
• Strong leadership skills with experience of managing a sizable team 
• Previously held managerial positions in the Marketing/ Communications departments of multinational organisations is essential
• Demonstrated experience in managing large-scale global websites/social media/mobile marketing initiatives with proven results Excellent interpersonal skills

Interested parties, please send resume with present and expected salary by email to : talent@hktb.com or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong" on or before 26 March 2014. Late applications will not be considered.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.

Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and only for employment-related purpose.

You have a chance to start a career in tourism with the second recruitment for the Tourism Orientation Programme (TOP). Funded by the Government and organised by the Hong Kong Tourism Board (HKTB), this structured programme will provide paid training for a year. It is ideal for candidates who want to enhance their competitiveness in the tourism industry through continuous learning and dedicated workplace attachments. Successful candidates will become Tourism Hosts in the front line of different service organisations to enhance Hong Kong’s international image as a leading tourism destination.