H&H Group strives to become a global leader in advance baby and adult nutrition care, with our portfolio of premium brands including Swisse Wellness, Biostime, Dodie, Aurelia, Healthy Times and Good Gout.  Our family of products include premium probiotic supplements for children, infant formulas and dried baby food products, baby care products, and other nutrition and care products for adults.

We have established market positions in more than 12 countries in Asia-Pacific, Europe, North America and Oceania with more than 2,800 employees working across the globe.  The future of H&H is very exciting as we continue to expand our premium, proven and aspirational brands to new markets and consumers in all life stages.  We are proud of our origins and remain true to our heritage while shaping the future of generational wellness, all in the relentless pursuit of making people healthier and happier.

Role Overview

• As a brand champion, the incumbent will be responsible for the ongoing upkeep of Global Brand Guidelines and review of global campaign assets to ensure guidelines are used in the correct manner, so that our brand is consistently represented, distinctive and highly recognizable.
• Develop and adapt global campaigns to market needs and coordinate the respective brand marketing initiatives that will help the local affiliates achieve the sales and market share objectives.
• Measure the impact of global campaigns through asset adoption rate and KPIs framework.
• Through continuous engagement and collaboration with all local marketing teams, ensure all brand materials created are globally relevant, premium and aspirational as well as useful in driving positive consumer affinity with our brand.
• Manage end-to-end global innovation projects, from concept to launch, from product to communication, from consumer end to customer end.

Key Responsibilities 

• Contribute to global brand strategy and planning - brand DNA, codes, vision, brand architecture, enhance brand equity, ensure consistent global positioning, portfolio optimization, new product innovation roadmap and global ambassadors’ strategy.
• Support the development of global campaigns, from briefing through to delivery, lead the development of key assets and drive internal buzz
• Support the development of globally relevant brand campaigns that leverage Global Brand Ambassadors & Partners and support key global products.
• Design and deploy in due time all global brand campaigns and tool kits including touchpoint and content strategy in a playbook that can enable local communication and activations.
• Partner with local brand managers to ensure alignment to key strategies and ensure brand plans have maximum impact and brand consistency in all key activations.
• Implement KPI guidelines and measurement framework that create benchmarks and enable our local team to optimise their execution.
• Act as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
• Monitor brand performance and external environment via appropriate tools to identify trends and actionable consumer insights and take corrective actions as required to meet business objectives.
• Manage assigned A&P budget effectively to create maximum impact and monitor plan vs. actual spending closely
• Lead global marketing engagement calls and best practice sharing sessions.
• Lead global brand material and social media content approval process
• Provide brand guidelines to local markets in local content production and adoption of global assets.
• Manage the global end to end new product innovation pipeline and work with the regional/local marketing teams and cross-function teams to deliver global New Product Development (NPD) launches that have been approved for the next 3-5 years. Scope includes but not limit to concept and claim ideation, formulation/ component development, package design and artwork, channel strategy, pricing strategy and P&L.

Skills & Attributes 

• People-centric and builds strong working relationships with local marketing teams and agency partners.
• Adopt a ‘big picture’ view and thinks outside the square.
• Consumer-centric mindset, knowing design thinking is a big plus.
• Flexible and agile; ability to thrive in an entrepreneurial & fast-paced innovative environment.
• Budget management.
• Excellent communication skills across all levels.
• Excellent cross-functional team and global stakeholder management.
• Effectively manages internal and external stakeholder expectations.
• Works collaboratively within a team towards shared goals.
• Proactive, work autonomously and self-motivated.
• Comfortable navigating challenges and tackles them with a solutions-focused approach.
• Organised and able to manage multiple projects and competing priorities effectively.
• Deliver what’s required within time expectation – accountable and reliable.
• Passionate about a healthy and happy lifestyle.

What you will need

We look for people who have what it takes to make an impact; who can challenge us to go further while pushing themselves to deliver exciting and ambitious results.

The rewards of working for H&H Group are great, and so are the demands.  An extraordinary career calls for more than ordinary effort; in joining us you will be driven to combine your passion and skills to positively influence the health and happiness of others.

To make sure we’re setting new starters up for success, we ask that you meet a few criteria relevant to the role to be considered for this opportunity:

• Degree in Marketing, Business Administration or any relevant academic qualification.
• Minimum 5 years brand marketing and NPD experience in FMCG industry, preferably related to Baby nutrition range.
• Experience in working at both Global & Regional level preferred.
• Demonstrated track record in multi-functional, multi-stakeholder engagement and alignment.
• Excellent command of English & fluent Mandarin.

Job Offer:

• Dynamic & multicultural environment with teamwork culture
• Co-working spaces with coffee, fresh fruits & snacks
• Onsite Yoga Classes & Gym Room
• Product allowance

How to Apply:

As we continue our journey towards becoming a global leader in health and wellness, we want passionate, curious and courageous people join our #OneBigTeam.

If you have what it takes, please apply with full resume by stating the latest salary, expected salary and available date and a member of our Talent Team will be in touch over the coming weeks.

To learn more about H&H Group, please visit our website at http://www.hh.global.

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