Responsibilities:

• To manage the development and execution of digital marketing projects including mobile applications development, online promotional campaigns, mobile and web marketing and other new digital technology programs
• To oversee update of mobile content and work with IT department for enhancement of mobile-related system in order to ensure an efficient delivery of updated information from various mobile platforms
• To develop mobile application plan on various mobile platforms such as smart-phone, iPad and other table devices, etc if necessary
• To oversee the development, enhancement and marketing of creative applications on smart-phone, iPad and other tablet devices that help to promote Hong Kong as a desirable travel destination or enhance in-town visitor’s travel experience and management of the mobile apps’ product life cycle
• To manage monthly performance targets for various HKTB mobile Applications.
• To supervise agencies and in-house production unit to develop and implement agreed marketing initiatives for promoting Hong Kong as a premier travel destination
• To supervise and work with vendors and agencies to ensure services are delivered in good quality and within the budget
• To provide assistance in conducting regular update on relevant mobile and web technology, successful mobile marketing cases and help institutionalise best practices within the organization and Worldwide Office
• To undertake any other duties/ special assignments as directed by Manager, Digital Marketing

Requirements:

• University graduate or equivalent, preferably in Digital/ Interactive Communications, e-Marketing, Marketing Communications, Advertising, Tourism or Business Administration.
• At least 4 years of marketing related experience, with 2 years solid experience in Digital Marketing, preferably with project management of mobile marketing and other digital-related marketing communication campaigns.
• Demonstrated skills and experience in executing and analyzing mobile marketing campaigns, applications development and maintenance.
• Strong background and interest in digital and interactive products, specifically mobile segment
• Proficient in MS Word, Excel and PowerPoint. Knowledge of design software such as Photoshop, Illustrator would be an advantage
• Familiarize with Hong Kong tourism products
• A team player with good interpersonal and project management skill
• Capable to handle multi-tasks and work independent in a fast-paced environment
• Detail-minded, energetic, proactive, creative and able to meet tight timeline
• Proficiency in spoken and written English & Chinese

Successful candidate will be engaged in 2-year contract. 

Interested parties, please send resume with present and expected salary by email to : talent@hktb.com or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong" on or before 28 March 2014. Late applications will not be considered.  

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. 

Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and only for employment-related purpose.

You have a chance to start a career in tourism with the second recruitment for the Tourism Orientation Programme (TOP). Funded by the Government and organised by the Hong Kong Tourism Board (HKTB), this structured programme will provide paid training for a year. It is ideal for candidates who want to enhance their competitiveness in the tourism industry through continuous learning and dedicated workplace attachments. Successful candidates will become Tourism Hosts in the front line of different service organisations to enhance Hong Kong’s international image as a leading tourism destination.